In today’s digital age, eCommerce has become a transformative force that drives businesses to success and connects them with a wider target audience. With the widespread use of technologies, mobile applications have revolutionized the way we shop online. eCommerce mobile applications having advanced features, enhance the overall shopping experience for users. These features go beyond the basic functionalities of browsing and purchasing products. They provide user convenience, personalization, and seamless navigation, making online shopping more accessible and enjoyable.
In this blog, we will go through various trending features of an eCommerce mobile application that enhances user shopping experience. With these advanced features, eCommerce mobile applications are transforming the way we shop, making it more convenient, personalized, and immersive. So, let’s get started.
Market Stats of eCommerce Mobile Apps
Let’s study some market stats for eCommerce mobile apps that can help make informed and data-driven decisions:
- A report on mCommerce states that mobile eCommerce sales are projected to exceed the market value of US $510 billion in 2023 and are expected to grow up to US $710 billion in 2025.
- There will be approximately 187 million active users of eCommerce apps in the US by 2024.
- According to Forbes, 24% of retail purchases are expected to take place online by 2026.
Seeing the enormous growth in the market size of eCommerce apps in upcoming years, it is the right time for you to invest in eCommerce apps. You must add advanced features for eCommerce mobile apps that should attract more users and make your app stand out in the market.
Some Advanced Features of eCommerce Mobile Apps
The market for eCommerce apps is growing every now & then. More and more people are signing up for various eCommerce apps, such as Amazon, eBay, and others, as they provide the ease of exploring several products and shopping from anywhere at any time.
An eCommerce app has various features but embedding it with advanced features can enhance its user experience and help to improve the brand’s name along with the business’s ROI. So, here are some of the advanced features you must consider integrating into eCommerce mobile apps:
- Buy Now-Pay Later (BNPL)
Buy Now Pay Later, which is abbreviated as BNPL, is a new payment process offered by various eCommerce apps. This is one of the convenient ways to pay for purchases a user has made over time. Also, it charges no interest or lower interest rates than any other payment mode, such as credit cards.
eCommerce apps that allow the buy now pay later payment process also provide fast approvals to their regular customers. Some benefits of using the buy now pay later payment process are users can plan smaller investments instead of paying immediately, have an easy repayment structure, and more. For instance, if users buy groceries from an app, they can pay for it later on in upcoming months.
- AI-Based Recommendations
An AI-based recommendation is an algorithm developed using AI for eCommerce apps, which examines their buying history, wishlist, purchase pattern, etc. It is an AI-based feature of an eCommerce app, that is more like a smart assistant that analyzes your preferences and gives you suggestions based on the same.
An AI-based recommendation works in the way of an eCommerce app in that it first collects the entire information of a user, stores it, analyzes it, and filters the outputs for the user so that they can get the best recommendation while shopping.
The benefits of AI-based recommendations are personalized product recommendations, better accuracy, real-time recommendations, improved user engagement, and more.
- Virtual Try-On
Virtual Try-On, another emerging feature of an eCommerce app, is revolutionizing the online shopping experience in recent times. This cutting-edge feature brings the fitting room into the digital realm.
Utilizing augmented reality technology, customers can leverage their device cameras to virtually try on products before making a purchase decision. Whether it’s testing out a pair of shoes, or eyewear, assessing how a dress complements their style, or visualizing furniture placement, this feature eliminates the uncertainty of online shopping.
By providing an interactive and visually immersive preview, Virtual Try-On enhances customer confidence, fostering a more engaging and personalized connection between consumers and the products they’re considering buying.
- Shopping in Metaverse
‘Shopping in the Metaverse’ is an immersive feature of an eCommerce app that will embark users on an exciting shopping journey that will be far beyond traditional eCommerce shopping. This dynamic feature will take users to a virtual realm where they can explore digital stores, interact with products, and make purchases using customized avatars.
This futuristic approach seamlessly merges the physical and digital worlds, offering an unparalleled and immersive shopping experience. As users navigate through this alternate reality, they can engage with products in ways previously limited to physical stores, creating a dynamic and innovative space that transcends the conventional boundaries of online shopping.
- Sustainable Delivery
With this robust Sustainable Delivery feature of the eCommerce mobile app, one can embrace environmental consciousness. It is a comprehensive approach to minimizing the ecological impact of the entire delivery process. From the utilization of eco-friendly packaging materials to the adoption of electric or hybrid delivery vehicles, this feature prioritizes eco-conscious practices.
The sustainable delivery feature can help users to receive on-time delivery of their product. For instance, if a user wants instant delivery of their product which is available on the nearest hub of that eCommerce platform, then they can use this feature to get their product delivered ASAP.
Moreover, eCommerce companies can use robots or drones to enhance sustainable delivery practices by saving fuel and reducing carbon emissions in the environment. Sustainable Delivery not only aligns with growing consumer expectations for green initiatives but also positions brands as stewards of the planet, fostering a positive and responsible brand image.
- Live Stream Shopping
Live Stream Shopping is a trending eCommerce mobile app feature that bridges the gap between online and in-store interactions. It is a great feature for eCommerce apps to immerse customers in a captivating shopping experience. Through real-time video of products, businesses can showcase their products, interact with customers, and provide instant purchasing opportunities.
The hosts of the live stream engage with viewers, answer their questions, and offer personalized insights, recreating the vibrancy and spontaneity of in-store shopping. This dynamic and interactive approach not only enhances customer engagement but also cultivates a sense of community, as users share the excitement of discovering and acquiring products in the virtual shopping space.
- Real-Time Analytics
Using the Real-Time Analytics of an eCommerce app, both admin as well as users can harness the power of instantaneous insights. It is a feature that empowers businesses with immediate data-driven decision-making capabilities.
By analyzing the details of the product, such as, the product has been wishlisted, bought, or has been in-cart of how many people, one can gain a competitive edge. This proactive approach enables businesses to adapt marketing strategies on the fly, optimize inventory management, and respond promptly to shifting consumer demands.
Real-time analytics help increase the sales of the product, quick decision-making, enhance customer experience, and increase operational efficiency. It also helps position businesses as agile and responsive in the fast-paced landscape of e-commerce, ultimately leading to increased customer satisfaction and loyalty.
- Generative AI Assistance
Generative AI Assistance is an advanced feature of an eCommerce app that employs sophisticated machine learning algorithms to understand and respond to customer queries. This feature helps to elevate the customer experience for searching for a product to new heights.
For instance, if you are struggling to figure out what to buy, then you simply have to enter a prompt stating ‘Suggest me some best mobile phones to buy’, ‘Show me some comfortable formal outfits for the office’, ‘What should I use for home decor?’, etc. These kinds of suggestions can assist users to shop better.
By leveraging generative AI, businesses can offer users real-time solutions, recommendations, and guidance, significantly improving the overall customer shopping experience. This feature streamlines customer service interactions and contributes to increased customer satisfaction, building trust and loyalty in the competitive e-commerce landscape.
- Image Recognition
Image recognition is one of the most amazing features of an eCommerce app. This feature allows users to take a snap of the product to make their product search easy. This cutting-edge technology of this feature analyzes the image, swiftly identifying exact matches or similar products within our vast inventory. Users don’t need to go through more tedious searches or endless scrolling.
By embedding your eCommerce app with an image recognition feature, shopping becomes as easy as a click. This feature can help save users time, improve search functionality, and enhance user experience. You can hire app developer in India to integrate this feature into your eCommerce app.
- AI-Enabled Customer Support
Leveraging AI in customer support management of your eCommerce app can be an effective strategy to enhance user experience. By using AI in customer support, you can help improve agent efficiency and productivity, provide 24×7 assistance to users, offer multi-lingual support, and answer customer queries with the most relevant responses.
For example, you can enable AI-based assistants in the form of chatbots and IVR (Interactive Voice Response). These AI assistants can help the user with their automated responses. By using machine learning, you can also make them learn while responding to customer queries so that they improve their efficiency with every support they offer over time.
So, these are the advanced features you must integrate into your eCommerce mobile application to offer your customers an enhanced shopping experience, grow your brand, and retain existing customers.
Benefits of Leveraging Advanced Features in Your eCommerce Mobile App
Now that you know the advanced features of an eCommerce mobile app, it’s time you should check the benefits of leveraging these advanced features in your eCommerce app.
- Improved User Experience
Using these advanced features, elevate your users’ online shopping experience with your eCommerce app’s revolutionary features designed for user delight. From the ease of navigation to the swift journey from selection to checkout, prioritizing user satisfaction, making every click a breeze, and transforming user shopping into an engaging and enjoyable experience.
- Efficient Supply Chain Management
Beyond the visible products and engaging shopping journey of an eCommerce app, there lies non-stop inventory management. Witness a well-coordinated platform that reduces waiting times, ensuring your preferred items traverse the supply chain with unprecedented efficiency.
With these advanced features of an eCommerce app, one can commit to expeditious delivery, waiting becomes a relic of the past, and receiving your cherished products is no longer a distant prospect but a prompt reality.
- Data Analytics for Insights
Ever wondered about the secret behind identifying trends and consumer preferences? By adding real-time data analytics to your eCommerce app, you can offer a sneak behind into the ever-evolving landscape of product trends to your users. Using the power of data, eCommerce apps can provide personalized insights, tailoring your user’s shopping journey based on your unique tastes and preferences.
- Adaption to Emerging Trends
In a world where trends evolve at the speed of thought, your eCommerce app can stand as a beacon of adaptability, continuously embracing and integrating emerging trends and technological innovations.
From augmented reality try-ons that bring the fitting room to your fingertips to image-recognition searches that redefine convenience, an eCommerce app is a testament to staying ahead in the fashion and technology race.
In conclusion, advanced features in eCommerce mobile applications have revolutionized the way we shop online. These features provide convenience, personalization, and seamless navigation to enhance the overall shopping experience for users. These advanced features help make the shopping process easy and add a personalized touch for users.
With these advanced features, eCommerce mobile applications have made online shopping more accessible and enjoyable. As technology continues to evolve, we can expect even more innovative features to further enhance the eCommerce mobile app experience in the future.
To develop an eCommerce app with advanced features or to integrate advanced features into your existing eCommerce app, you can contact the best eCommerce app development company, Quytech. We have 13+ years of experience in developing engaging and interactive eCommerce apps that enhance the customer’s shopping experience and boost business profits to new heights. So, don’t wait anymore, contact our team today!