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How to Develop a Feature-Rich Online Sports Betting App Like Bet365


The sports betting industry is flooded with hundreds of mobile applications that empower users to place bets on their favorite sports from the comfort of their homes. In fact, apps like Bet365, have changed the entire sports betting game, offering users an exciting way to engage with cricket, football, racing, and many other sports. 

Global businesses looking to tap into the sports betting industry must be wondering how to develop a sports betting app like bet365. With this comprehensive guide, it is no longer difficult. The guide covers everything you need to know about sports betting app development, including the step-by-step process, features, and monetization strategy.

So why wait? Let’s quickly begin!

Table of Contents

Sports Betting Apps- Market Overview 

The online sports betting market is growing at an unprecedented rate; here are some statistics to support this statement. 

  • The online sports betting market is projected to generate a revenue of USD 9.65 billion by the end of 2024 and USD 17.07 billion by 2029, growing at a CAGR of 12.08% during 2024 – 2029. 
  • The number of users in this segment is forecasted to be 54.5 million by 2029. 
  • The average revenue expected to be generated by each user is USD 256.60.
  • NFL grabs the top position (61%), in the “Most bet on sports in the United States,” followed by the NBA (58%) and Major League Baseball (53%). 

Bet365- A Brief Overview 

Bet365 is a prominent sports betting mobile application with over 90 million users worldwide. Founded in 2000, the app offers sports enthusiasts a platform to bet on Football, Horse Racing, Golf, Tennis, Snooker, Cricket, Boxing, NFL, NBA, MLB, NHL, and many other sports. 

Bet365- A Brief Overview 

5 Reasons Why Online Sports Betting Apps are Gaining Popularity

With the government making online sports betting legal, its craze is getting super high among users. Here are some other reasons behind the popularity of it:

Why Online Sports Betting Apps are Gaining Popularity

1. Convenience and Accessibility

Betting on sports via a mobile application allows users to place bets anywhere, eliminating the requirement to visit any physical location. Accessibility is another reason why people want to create sports betting apps like Bet365. They can access the app whether they are at home, work, or enjoying holidays. 

2. Numerous Betting Options

Sports betting apps offer users a wide range of betting options based on their specific interests and preferences. Users have the option to place different types of bets, such as prop bets, money line bets, and more, on their favorite sports or players

3. Live Betting and Real-Time Updates

Apps like Bets365 enable users to do live betting and get real-time updates, allowing them to make decisions based on the sport’s present situation. This service enhances the user experience as the bettors can get minute-by-minute information. 

4. Bonuses and Promotions

Online sports bettings, such as Bet365, offer fascinating bonuses and promotions to reward loyal users and attract new users. Incentives like referral bonuses, sign-up bonuses, and free bets, provide additional value to users, delivering an unmatched experience. 

5. Top-level Security 

Bet365 and other sports betting apps are built using AI, Blockchain, and other advanced technologies that assure users of their personal and financial information security. Besides, such apps have sophisticated betting algorithms to make sports betting easy, quick, and secure. 

Key Steps to Develop a Sports Betting App Similar to Bet365

Building a sports betting mobile app like Bet365 is not an overnight task, it requires thorough market analysis and proper planning. Here are the stepwise procedures any experienced sports betting app development company, like Quytech, follows:

Step 1- Collecting the Requirements 

When developing a sports betting app like Bet365, the first step is to collect the unique project requirements of the client. The more accurate the requirements are, the higher the chances that the final app meets the expectations. 

Step 2- Understanding the Sports Betting App Landscape

The next step involves analyzing the market to understand sports betting apps’ size, growth, and key trends. It also involves evaluating the major players, their strengths and weaknesses, and service offerings in online sports betting. 

Step 3- Defining the Development Roadmap

The third step is all about preparing a smooth development roadmap by defining the target audience, deciding the unique selling propositions, features, and technology stack, and making a list of the regulations and legalities that need to be followed for the successful development and launch of the sports betting app. 

Step 4- UI/UX Design and Wireframing 

This step involves creating an intuitive and user-friendly UI for easy navigation and betting placement. When the designers of a reputed technology company craft the design, they focus on clear information architecture, responsive design, and loading speed. Furthermore, they create a wireframe to have an idea of the sports betting app’s look and feel. 

Step 5- Creating an MVP

Creating a minimum viable product allows businesses to get validation and feedback from their targeted audience. An MVP has all the necessary features a user expects in a sports betting app. Changes are made based on the feedback received from users. 

Step 6- Development 

This phase involves creating the front end and back end for the sports betting app. The developers create a secure backend for data storage, bets processing, and managing financial transactions. 

Step 7- API Integrations

The role of API integrations is to extend the functionality of a sports betting app. In this step, the sports betting app developers integrate third-party APIs to integrate with data providers, ensure quick and secure payments and withdrawals, and add other functionalities. 

Step 8- Testing and Quality Assurance 

Testing the sports betting app across various devices and in different scenarios is crucial to ensure it doesn’t have any technical glitches and performs as expected. The quality assurance team analyzes the app from all aspects to ensure sound functionality. 

Step 9- Launch 

This step incorporates launching the app on the App Store, Google Play Store, or both, adhering to the specific submission guidelines. 

Step 10- Support and Maintenance

It is the last step of the sports betting app development process. Continuous support and maintenance services keep the app updated with the latest features and away from technical problems that may impact the performance or user experience. 

You might also be interested in reading about the Top 5 Sports Betting Apps for Android and iPhone 

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What are the Features of Sports Betting Apps like Bet365?

Features of any sports betting application make it stand out from the competition by extending its functionality and delivering an unparalleled user experience. 

Features for UsersFeatures for Admins
Multiple Sports and Events– It allows users to choose from a wide range of sports and events users can choose to bet on. These sports include football, tennis, cricket, horse racing, etc. User Management– The feature enables Admins to monitor and manage user accounts with detailed account verification and activity monitoring. 
Live Betting and Streaming– These apps also enable users to place bets during ongoing sports events. In other words, they can watch the match while betting in real-time. Event and Odds Management– With this feature, admins can set up events, update odds, and bring precision to the information displayed to users.
Multiple Payment Gateway– The multiple payment gateways feature enables users to pay via different modes, like credit/debit cards, e-wallets, and bank transfers. Risk Management and Fraud Detection– Apps like Bet365 have tools to monitor and eliminate risks by detecting suspicious patterns or user activities. 
In-Play Betting with Multiple Betting Patterns– With this feature, users can choose from different betting patterns to bet on the outcome of the sport while it is in progress.Content Management System- With the content management system or dashboard, admins can control the content displayed on the app, including the banners, news updates, and upcoming events.
Leaderboards– This feature allows users to check the ranking of players or teams in a particular sport. These rankings are updated based on their past play-offs. Processing Payments– The feature allows admins to facilitate secure transactions, manage payment-related issues, and verify compliance with financial regulations. 
Bonuses- Bet365 sports betting app offers bonuses upon sign-up along with free bets and loyalty rewards, delighting users to improve the retention rate. Data Analytics and Reporting– The feature offers seamless access to detailed analytics and reporting tools that contribute to improving the app’s performance, analyzing user behavior, and making other informed decisions. 
Wallets– With built-in wallets, users can pay directly through wallets. Similarly, wallets can also be used for receiving money earned by placing bets. Marketing and Promotions Management– With the marketing and promotions management feature, administrators can create and manage marketing campaigns and bonus offers to attract new and retain existing users.
Data-driven Insights– Leveraging AI and ML, this feature of the sports betting app offers strategic insights and historical data to make better decisions for sports betting. Compliance and Regulatory Management– This feature verifies that the app complies with local and international betting regulations. It also ensures verifying users’ age, protecting data, and ensuring the right gambling practices. 
Betting Tips and Content- With this feature, users can get betting tips and personalized content that can help them improve their betting skills and increase their chances of winning. Bookmaker Management- The bookmaker management feature enables administrators to monitor and control the activities of bookmakers to ensure a seamless betting experience. 

Technology Stack Required to Build a Sports Betting Mobile App Like Bet365

The tech stack required for sports betting app development depends on your unique project requirements. Most technology partners choose the following stack to build a successful sports betting application:

Front-endVue.js, Axios, Bootstrap, Webpack, Video.js, TipTap, Sass
AndroidKotlin, MVVM, Clean Architecture, Firebase Crashlytics
iOSSwiftUI, Firebase Crashlytics, Composable Architecture
Back-endRuby on Rails, Nginx, Sidekiq, Redis, Anycable
GPS integration and location synchronizationCore Location (iOS), Google Location Services (Android), MapKit (iOS), Google Maps API (Android)
Wearable integrationApple WatchKit (iOS), Wear OS (Android)
Betting APIsBetfair, Bet365, BetOnline, SBOBet
DatabasePostgreSQL, MySQL, MongoDB
Real-time analyticsFirebase, Datadog
Cloud storageAmazon S3
Push notificationsFirebase, APNs

How Does A Sports Betting App Like Bet365 Make Money?

Sports betting applications can choose any of these four monetization models for making money:

Subscription Revenue

Bet365-like betting apps use a subscription-based monetization model to generate revenue. Users can subscribe to the app’s premium services, leading to recurring payments and steady profit. In return, they can access exclusive content and enhanced features such as detailed analytics, expert advice, and advanced betting features. Subscribing for premium sports betting memberships also delivers users ad-free experiences. 


Also known as Vig, Vigorish is one of the main modes of generating revenue for a sports betting mobile application. Such apps charge a small percentage every time a user places a bet. It maintains the platform’s profitability, regardless of what the bettor earns. Vig also covers the app’s operational costs, like technology, customer support, and marketing. 

In-app Advertisements

Advertisements are another easy way to make money from sports betting applications like Bet365. By displaying targeted ads, like sports gear, upcoming sports events, or financial services, within the app, betting app owners can earn a significant amount of profit. The advertisements can be in various formats, including banners, video ads, and sponsored content.  

Brand Promotion

Promoting brands and collaborations with sports teams, leagues, and events can also be potential sources of revenue for a sports betting app. It can also help the app to earn more users and enhance the loyalty of the existing ones. Furthermore, these collaborations also help the sports betting app expand its reach by partnering with reputed brands, amplifying userbase, driving engagement, and generating profits.  

The Future of Bet365-like Sports Betting Apps: Emerging Trends and Technologies

When developing a sports betting app or platform similar to Bet365, it is crucial to consider emerging trends and technologies. Implementing them in your sports betting application can improve user experience and make the app stand out while ensuring its continued success for years. 

Artificial Intelligence and Machine Learning 

These two technologies are revolutionizing the sports betting industry with personalization and predictive analytics. Users can rely on their predictions and insights to improve betting odds and outcomes. 

Augmented Reality and Virtual Reality 

Implementing AR and VR is one of the emerging trends in sports betting application development. Both technologies enable users to experience sports and events as they are physically present, improving engagement and delivering a lifelike experience.  

Cryptocurrency Payments

Cryptocurrency payments are becoming the next big thing in sports betting apps due to their fast, secure, and anonymous nature. Users can make instant deposits or withdrawals without the need for any intermediaries or following traditional processes. 

Blockchain Technology

Owing to its decentralized nature, blockchain technology in the sports and gaming industry brings security, fairness, and transparency to sports betting. It assures users that their bets and payouts are verifiable and transaction records are immutable.

5G Technology

The implementation of 5G technology can enhance the app’s performance and user experience of sports betting app users. Users can experience higher speeds and lower latency during live streaming of sports events or placing betts. 

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How Much Does it Cost to Build a Sports Betting App Similar to Bet365?

The cost of developing a sports betting app like Bet365 depends on the following factors: 

  • App’s complexity
  • Features and Functionality
  • App’s type (native or cross-platform)
  • Legal Requirements
  • Technology stack
  • Targeted geography
  • Third-party integrations  

Share your unique project requirements with a reputed sports betting app development firm for an accurate cost estimation. 

7 Mistakes to Avoid During Sports Betting App Development

Now that you have gone through the Sports betting app development process, let’s go through the mistakes that can impact the development costs and time-to-market, leading to the overall app failure. 

#1 Turning a Blind Eye to Legal and Regulatory Compliance

A sports betting app may get banned and have to pay hefty penalties, if it doesn’t adhere to legal and regulatory requirements of the country or region where it offers its services. 

#2 Having a Clumsy Interface

An unattractive user interface and user experience directly impact engagement, increasing bounce rate and reducing retention rate. 

#3 Poor Security 

Lack of security can expose crucial and sensitive user information to hackers, causing data breaches, frauds, and, ultimately, significant losses. 

#4 Inability to Scale 

Not being able to scale during high traffic or when the user base grows may lead to frequent app crashes and poor performance, impacting the overall user experience.  

#5 Overlooking Responsiveness 

In today’s time when users use multiple gadgets, making a sports betting app responsive is no longer a choice. An app that runs only on one platform might not stay competitive for long. 

#6 Ignoring User Feedback

Not paying attention to user feedback can be a reason for your app’s low adoption and engagement rate. It may also impact the app’s success in the long run. 

#7 Inadequate Testing 

Not testing the sports betting app at each milestone may lead to inconsistencies, technical glitches, and poor performance, increasing the development time and costs.  

5 Tips to Choose the Best Sports Betting App Development Company

While you can always choose to build a sports betting application on your own, it is better to seek professional assistance by partnering with a leading sports betting development company. With the market inundated with lots of such technology companies, it becomes challenging to find the best one. 

To help you deal with this situation, we have provided a few tips to find the best sports betting app development company. Take a look:

  • Choose a company with prior experience in sports betting app development- Explore its portfolio or case studies. 
  • Make sure the company has obtained the necessary licenses and a sound knowledge of sports betting laws required to build a successful application for your particular country or region. 
  • Check what security measures the company implements to prevent the app from cyberattacks. 
  • Ensure the company builds scalable, customized, and responsive sports betting applications. 
  • Make sure the sports betting mobile app development company offers post-launch support and maintenance services to ensure your app’s long-term success.

Quytech, a leading technology partner, can fulfill your sports betting app development needs. The company boasts a team of certified and experienced developers that is conversant with regulator laws and compliance required for successful development. Furthermore, it is backed by creative designers who build intuitive interfaces that make sports betting apps engaging and interactive.  

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Tech innovations in the sports betting industry have changed how users place bets on their favorite sports. Earlier, they had to be physically present at the location but now they can do the same merely using their smartphones. Yes, we are talking about Sports betting mobile applications like Bet365 that have brought a transformation. 

If you, too, want to be a part of this revolution by developing a sports betting app mobile app like Bet365, this blog is for you. It includes everything you need to know about sports betting app development, from market statistics, features, emerging tech trends, step-by-step development process, and more. 

Frequently Asked Questions

Q 1- How Does Betting on Bet365 Work?

– Once you sign up, the user selects the sport, like horse racing, to bet on. 
– The next step is to choose the race mentioned by the country. For this, a user needs to tap the respective race number.
– This will show a basic racecard, including the horse number, rider, weight, form, etc. 
– On the right side of the horse listing, a user can see the odds, i.e. the price, in yellow.
– Tap the yellow odds in front of the horse you think will win the race. 
– It will show you multiple betting forms available to select from. 
– Choose Set Stake, and the user will be able to see the potential winning amount. 
– Click the “Place Bet,” and, voila! you are good to go. 

Q 2- What types of bets does Bet365 offer?

Depending on the country or geographical location, a user can choose from different betting types, including the following:

– Betting without
– Money line
– Odds display
– Each way betting
– Spread
– Both teams to score
– Cover bet 2 Places
– Double
– Four-fold accumulator
– Maximum winnings
– Props
– Run line
– Single
– Treble
– Way bets

Q 3- How many sports does bet365 offer?

Bet365 offers a wide range of sports to place bets. It includes:

– Cricket
– Football
– Online Casino
– Rugby
– Tennis
– Golf
– NBA 
– Horse racing and more

Q 4- How do develop a sports betting app like Bet365?

To create such an application, you can connect with a leading sports betting app development company like Quytech. It has a proven track record and strong technical expertise in developing betting applications for a wide range of sports. 

Q 5- What are the benefits of building a sports betting app like Bet365?

Some amazing benefits a business can get with sports betting mobile app development are:

– High revenue generation through betting fees and commissions, advertising, and other sources. 
– High engagement rate
– Global expansion
– High profit margins