According to Tractica, the worldwide AI software market is projected to generate a revenue of USD 118.6 billion by 2025.
Another report by Juniper Research unveils that the global retail investment on the artificial intelligence is expected to grow to $7.3 billion per year by 2022.
Considering these facts, it would be no wrong to say that the artificial intelligence is taking every industry by storm, and the fashion industry is no exception. By training machines and software to do human work with complete perfection, the technology is helping the industry to minimize redundant tasks and pay attention to other important activities.
AI, along with its other subsets such as machine learning, NLP, and computer vision, is providing various automated solutions to fashion manufacturers, retailers, designers, and others to bring the best outcomes. Go through the below-given points to know how AI technology in fashion is transforming the entire sector:
Role of Artificial Intelligence in the Fashion Industry
Product Auto Tagging
Similar to social media platforms that identify the people in the image and automatically tag them, AI can help you do so for your retailer store. What it does is, it identifies the product in the image and tag it with the most specific categories and attributes. With appropriate product tags, you can improve your customer search experience. Moreover, you can also use auto-tagging to optimize your SEO effort.
AI in Fashion Designing
The prime responsibility of a fashion designer is to bring new trends in the industry by choosing the right color combinations and designing the clothes innovatively. AI can help a designer to forecast upcoming trends and record patterns that can help in designing new styles. Top retailers such as Walmart and Amazon, with their own clothing brands, are leveraging machine learning to find out the future fashion trends.
Artificial Intelligence in Fashion Retail
Artificial Intelligence together with machine learning can offer automated solutions to keep an eye on customers’ activities to find their likes and dislikes when it comes to buying a fashion product. The technology can also track footfalls in a retail shop and also help in recording their overall shopping experience by collecting their feedback.
AI in Fashion Manufacturing and Supply Chains
Manufacturing fashion apparels need huge labor for accomplishing various tasks, including sorting, sorting, and categorizing. These mundane tasks eat up a lot of time and needs a considerable amount of money to pay to the workers. AI-powered robots can as well as machines can stitch the fabric without any flaw. Moreover, such robots can also find any defect in the fabric and then send it for quality check.
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The technology also plays a major role in supply chains as it can facilitate faster delivery services and provide shortest route options (or best transport options) to deliver the products to a particular destination. In short, artificial intelligence can help in improving efficiency, agility, and sustainability. Apart from these two, Artificial intelligence can also help to manage inventory and order the required products automatically from a vendor.
AI in Buying and Merchandising
The technology empowers purchasing and merchandising teams to take future decisions based on the intelligent analytics provided by AI-powered software. Doing this minimizes the risk of wrong predictions and helps in saving costs and huge efforts.
The software provides analytics based on how a product has performed in the market (whether it was liked by customers or not). In short, AI can help in predictive analysis, trend forecasting, and visual merchandising.
Artificial Intelligence in Fashion Stores
AI-based virtual personal stylists can help fashion stores to improve their customer experience. After feeding the required body measurements and types of products a customer wants, these stylists can recommend the best fashion outfits or accessories from the available collection. Apart from this, smart mirrors (described in detail in the upcoming points in this article) based on the AI technology can also help customers to try different outfits without actually putting them on.
Read More: What is the Cost of AI App Development?
Artificial Intelligence in Fashion Styling
Artificial Intelligence can also act as your personal fashion stylist to find outfits that can help you find exclusive outfits for your particular body type. An example of an AI-powered stylist is iLUK, the software uses computer vision as well as 3D reconstruction technology to offer personal style assistance. It develops a 3D avatar of the user and then offer style suggestions. To examine the body shape, measurements are fed into the software.
AI-powered Smart Mirrors
To enhance the shopping experience of customers, AI-powered smart mirrors are in trend. Comes up with a touch screen glass, such mirrors can help customers to virtually visualize the clothes they want to purchase. All they have to do is to stand in front of the mirror and select from different dress options displayed in the mirror. Yes, no need to actually put your clothes on. On top of that, you can also try different color options and choose from various mix-and-match options.
Artificial Intelligence in Online Fashion
Like the other segments of the fashion industry, AI is also transforming the online fashion stores known as eCommerce platforms. It analyzes the preferences of customers and then recommends them the similar products, which can drive the sales. It is actually the machine learning that looks over your filtering behavior and history data to present you similar items.
A specialized search technology based on AI-enabled computer vision can also help in the visual search to search for products using their camera. Yes, you can now search for any product you have found interesting at a retail store and then search it online on an eCommerce store.
AI-powered chatbots
Top fashion brands are adopting AI-enabled chatbots to offer support services to their customers. These chatbots are trained to understand the intent of a query and provide the customer with the relevant answers. These answers are fed to the software beforehand. Using AI-powered chatbots, brands are improving their efficiency and productivity. They can also help in driving direct sales and looking into a business’s insight.
Key Benefits of Using AI in the Fashion Industry
- Improved customer experience
- Customization
- Monitoring and managing inventory
- Automated tasks
- Less returns
- Better product discovery
- Better customer support
Top Fashion Retailers Using Artificial Intelligence
- H&M
- ASOS
- Tommy Hilfiger
- Alibaba
- Macy’s
- Dior
- Amazon
- Van Heusen
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Final Words
It is undeniable that the artificial intelligence renders immense benefits to the fashion industry. From improving customers’ experiences, helping in manufacturing the latest style clothing, suggesting customers with the style based on their preferences, answering the fashion-related queries of customers, showing them recommendations based on their interests, to helping them to find products on a website by uploading images, the technology is advancing the industry in every way possible.
That is one of the reasons that top brands are integrating Artificial intelligence in their existing mobile applications or preferring new AI-enabled apps to deliver an unmatched experience to their customers. If you too want such an application, then reach out to a trustworthy AI app development company with your specific app requirements.