With the time Live streaming is a becoming useful method for associating with trustworthiness for quality and excellent service. Thus, to build trust with your audience is by creating a live video to showcase company transparency. In today’s business live streaming can be utilized for a range of purposes. Right from starting live streaming continues to be a popular option used through different services. This option might have appeared for both momentary and faddish.
Now in expanding marketing, live streaming has added a further participatory facet to business communications. It is very much in alignment with customer expectations as debaters. Live streaming is creating a bridge enabled between a customer and social media integrated with interactive websites.
Being in trend most popular channels started live streaming include Facebook Live, Instagram Live, YouTube Live, Livestream, and Periscope.
The live video can also be re purposed provided in some live streaming options that allow you to keep the video after the streaming event. Therefore, live streaming may be an interesting approach to apply depending on your goals. Regardless of the type of business, the benefits work either way.
We will state some statistic data that show the interest of users in such content and interaction type as well as predict the future of live streaming:
40% of consumers state that video increases the chance they’ll purchase a product on their mobile device.
Companies using video enjoy 41% more web traffic from search than non-users.
Video on social media generates 1200% more shares than text and images combined.
According to Forbes, 59% of executives would rather watch a video than read text.
Did You Know Businesses using video grow company revenue 49% faster year-over-year than organizations without video.
Now for any business requires a strong internet, high-definition camera, and a social media account so that video can be broadcasted live. When we talk about live-streaming one of the best features about it is that it’s cost effective. Gone those days most businesses relied on television and broadcasting to showcase live reports or videos. Live streaming was invented purposely as it is low to no cost to any type of market.
These days it is very easy for anyone to broadcast live streaming regardless of small or big industries. As carrying a smartphone is common all you really need is a stable internet connection all it takes is the time to do the live stream. Make sure that you have a good connection if you are streaming from a different location than usual. There are many popular sites allow users to broadcast live for free. Thus, it is a better option for companies wanting a more professional investment in live-streaming.
Now it’s easy for companies to get feedback from customers as compared to earlier strategies. Therefore, using live streaming technique helps companies via likes, favorites, and comments. Especially through live-streaming video, an idea can be estimated. These days’ people comment more than 10 times more on Facebook Live videos than on regular videos. Giants like Dunkin Donuts saw massive success with its first live video on Facebook.
From a survey, it is known that there 1.65 billion active social media users worldwide. Apart from that it recent data gives estimates of about 95 percent of active social media users ages 18 to 34 follow a brand with a social media account. This shows that users get more appealed with live-streaming.
Moreover, a business can grow easily by can reach out to and engage customers with the help of live streaming. Taking today’s business to another level where the main website actively makes use of Facebook Live to promote its news and updates. Social media sharing is becoming a major tool especially because it allows for easy sharing platform. Due to quick and social exposure to a free audience and people who are the members of your primary business. And once the live-stream has concluded, the broadcaster can save the video and post it to their social page.
Entertainment for Viewers
A live-stream attracts the audience and make them enjoy. It is actually passing the message to the customer about the business. And makes them feel like they are in the middle of the action and part of an active, engaged audience.
Sports events, concerts, interviews, and special events, live-streaming allows your viewers to feel like they’re in on the action of some process. Hence, viewers can feel a sense of solidarity and get in on the action with contests and polls. They can be a part of some process especially in the comments section when their comments and questions are acknowledged by the presenters.
Here are some Ways Your Business Can Successfully Use Live Streaming Videos:
• Show Your Sense of Humor
• Promote your talent
• Launch New Products
• Set Customer Expectations
• Crowdsource Feedback
• Broadcast Live Events anytime
• Host an Interview
• Show How Your Product is Created
• Host Training Seminars or Courses
• Host a Critique
• Take a Q&A Hour
Your viewers will obviously be interested in your company and its event, so live streaming of your company will be much more relevant to your audience. That means some of your viewers may even be attendees whom you can say hello to in person during your live stream. This whole user experience will make your event live stream more interesting to your viewers.
Some of the information about your customers allow you to engage with them and make any necessary positive changes as a result. Live streaming is a cost-effective way to tighten the business to customer bond. Therefore, it increases engagement that may help you to attain business goals.
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