Augmented Reality

Location-based AR Games: The Development Process

location based ar apps

The location-based augmented reality (AR) games have changed the picture of the game industry. The dimensions of the game industry have changed immensely since the introduction of AR. Pokemon Go is the example setter in the game industry offering the opportunity to engage on a more exciting and personal level. Location-based augmented reality allows users to connect virtually in the real world.

The trend of Location-based AR games is taking a stronghold in the market. According to research, the AR gaming market is expected to reach $284.93 billion by the end of 2023. The location-based AR games such as Pokémon Go and Ingress Prime have created the best gaming experience for millions of people around the globe. AR games with location features are gathering tremendous fandom in the gaming industry in more advanced ways.

How Location-Based AR Games Work

location based games

AR games with the inclusion of location-based features are adding immersive experiences. These days, game developers could harness AR technology using GPS for smartphone users. Businesses in game development realized the greatness of location features. This offered them the opportunity to immerse the fantasy worlds into reality.

Augmented reality availability for every mobile application offers a high level of accuracy to the user. AR mobile app primarily relies on GPS to identify the phone’s location and position of the user. The smart devices are equipped with sensors of location detection.

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One of the types of AR: Markerless AR is divided into outdoor and indoor categories. Outdoor augmented reality uses GPS to recognize the current location of a mobile device. The tech giants in the technology industry predict great potential in Augmented Reality games.

After the arrival of powerful tools like Apple’s ARKit and Google’s ARCore in the market, AR mobile app development got a new pace. These smart tools made it much easier for developers to create AR apps in various verticals.

Famous location-based AR game App Example

Pokémon GO

Pokémon GO is the show-stopper in the game industry. The popularity of these location-based AR games is the trendsetter for the current generation. The report shows that Pokémon GO surpassed the $2 billion revenue in 811 days after its July 2016 launch with more than 1 billion downloads.

Ingress Prime

Ingress Prime is one of the first location-based AR games in for modern mobile game industry. Ingress, the first iteration of Ingress Prime, was released for mobile devices in late 2013. The game allows the user’s mobile device GPS to help them locate and connect with portals in a real-world location.

Yelp Monocle

Yelp another pioneer AR mobile app with location features working since 2009. This app uses the smartphone’s compass and GPS to provide better navigation. Using GPS, it provides exactly the sort of information it displays information about restaurants, bars, and other places nearby, apart from that it also displays the rate of the particular place and users’ reviews. Yelp Monocle helps users to navigate an unknown city.

Most Trendy Use of Location-based AR Apps

When the user is using a location-based AR game, the sensors in the mobile device send queries that detail the user’s geo-markers to the game’s server to identify points of interest and create virtual content for the user to interact within the real world.

Tour and Travel:

The tour and travel industry is stepping ahead with location-based augmented reality. It has become a great way to improve the traveling experience of traveling. Moreover, it is helping tourists to discover new places hassle-free. Users using the AR app can quickly find the most popular sightseeing in real time. This improves the effectiveness of the navigation system embedded with navigation mode.


AR is helpful for the Ad world in every sense. This immersive technology introduces a whole new way of promoting products and services. AR with location-based service is allowing companies to advertise their brands innovatively. It is more effective than the traditional printed ads system. AR technology stimulates customers to buy goods or services virtually. Read More


AR technology adds colorful animated 3D or 2D objects to make learning more interesting for the students. Augmented reality had a major role in the educational industry after its arrival. The marker-based AR education app is getting more of a trend in this industry. With the use cases of location-based AR, education dimensions are extending. Fields like Astronomy are a great implementation of AR (marker-based) for the students to get more insights about complex topics.

How to Build a Location-based AR App for Your Project:

AR technology with the location-based feature offers incredible gaming experience for the various verticals. Several industries are reaping benefits from AR mobile application. Developing a good-working location-based app is quite challenging here are some steps to build a location-based AR app for your app.

Step 1. Prepare relevant information

Step 2. Choose the preferred development tool

Step 3. Incorporate Geo-location data

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While VR games predominantly require the use of specialized headsets, most AR games do not require the use of headsets. The location-based AR apps work in cohesion with modern devices equipped with sensors. These days the feature of the location is integrated into most of the AR mobile apps. Developing a location-based augmented reality app isn’t easy. You need a team of great developers to deliver services that attract the targeted users.

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