Pregnancy and motherhood can be exciting, overwhelming, and nerve-wracking all at once. But in today’s digital age, there’s an app for everything – including tracking your pregnancy journey from conception to postpartum recovery.
Isn’t that amazing? Well, of course, it is!
The market is saturated with various pregnancy apps, each with its own unique features and advantages. But, for now, we will talk about Ovia.
So if you’re thinking of developing a similar pregnancy and baby tracking app like Ovia, this ultimate guide is just what you need! From understanding the market demand to must-have features to the cost of developing, we’ll cover everything you need to know about creating a worthy product for expectant mothers everywhere.
So let’s dive in!
What is a Pregnancy & Baby Tracking App Like Ovia?
The purpose of developing a pregnancy & baby tracking app like Ovia is to offer important details regarding the growth of a baby during pregnancy as well as after birth for new parents. With the aid of this mobile application users are able to monitor their progress effectively while keeping themselves updated regarding essential milestones/appointments.
Moreover, while using such apps one also has access to a network of medical experts and other parents. Ultimately, it will provide new parents with a supportive community where they can ask questions, share experiences, and gain insights into the parenting journey.
- As of 2023, the Ovia app has been a trusted partner to 15 million families on their unique journeys through fertility, pregnancy, parenting, and menopause.
- Ovia Health, the company behind the app, has raised a total funding of $23.5M over 7 rounds.
- The Ovia Pregnancy & Baby Tracker app has a rating of 4.8 stars on the App Store and 4.7 stars on Google Play.
This clearly indicates the high demand for such applications.
Then, what is the projected growth of this market?
The Projected Growth of the Pregnancy Tracking App Market
Well, upon observing the prevailing market trends, the estimations reveal that the overall value of the world market for pregnancy tracking and postpartum care applications amounted to USD 217.3 million in 2022, with a projected compound annual growth rate of 19.1% from 2023 until 2030.
This indicates a lucrative opportunity for entrepreneurs who wish to develop a pregnancy and baby tracking app like Ovia. Now, you must be wondering what are the key drivers of this massive growth.
Key Drivers Of The Pregnancy Tracking App Market Growth
• Technological advancement and changes in consumer behavior are majorly driving growth in the pregnancy tracking app market
• Rising demand from urban areas due to lifestyle changes & more women working is also a major factor in market growth
• Women’s health consciousness & proactive health development is fuelling growth even more
• Women are increasingly using health apps to prevent pregnancies by tracking the time to take contraceptives pills, increasing adoption & driving growth in the market
But the question stays:
Who Can Benefit from a Pregnancy and Baby Tracking App?
- Expecting parents who want to track the progress of their pregnancy and receive helpful tips and information about each stage
- New parents who want to track their baby’s growth and development milestones
- Healthcare providers may use the app to monitor the health of their patients and provide personalized recommendations and advice
- Family members and caregivers who want to stay informed about the health and well-being of the baby and mother
- Companies and brands in the baby and maternity industry can use the app as a marketing tool to reach and engage with their target audience.
Must-Have Features for Pregnancy & Baby Tracking App Like Ovia
The development of a pregnancy and baby tracking app necessitates precise care in order to make it a success. Visual attractiveness, ease of use, and necessary features are crucial components to satisfy users. Applications must be built for pregnant women, new mothers, healthcare providers, and administrators with enough features to supply relevant information, trace significant milestones, and give assistance.
However, the list of features can easily be lengthy, but here are some key features that a pregnancy and baby tracking app like Ovia should have:
Pregnancy & Baby Tracking App Development – Features for Users
|User Registration||Allows users to create an account and login into the app without any hindrance.|
|Personalized Tracking||Helps users track pregnancy and baby growth with personalized updates on health tips, articles, and baby development.|
|Appointment Scheduling||Allows users to schedule appointments with doctors or medical professionals.|
|Symptom Tracker||Helps users track and record symptoms during pregnancy and provides relevant advice.|
|Kick Counter||Helps users track the baby’s movements in the womb.|
|Community Forum||Enables users to connect with other parents and share experiences, ask questions, and get support.|
|Nutrition Tracker||Helps users track their nutritional intake and provides recommendations.|
|Contraction Timer||Allows users to time their contractions and get relevant advice.|
|Meditation & Relaxation Techniques||Provide users with meditation and relaxation techniques to help them cope with stress during pregnancy.|
|In-app Messaging||Enables users to communicate with doctors or medical professionals via messaging.|
Pregnancy & Baby Tracking App Development – Features for Medical Professionals
|Electronic Health Records (EHR) Integration||Integration with the medical professional’s EHR system to access and update patient information in real time.|
|Secure Messaging||The secure messaging feature for communication between medical professionals and patients.|
|Appointment Scheduling||Option for medical professionals to schedule appointments and send reminders to patients through the app.|
|Patient Education Resources||Access to educational resources such as articles, videos, and guides to provide patients with accurate information about pregnancy and infant care.|
|Customized Care Plans||Capability to create and assign personalized care plans to patients based on their medical history, health status, and specific needs.|
|Data Analytics and Reporting||Option to generate reports and analyze data related to a patient’s health status, outcomes, and progress.|
|Telehealth Consultations||Integration with telehealth platforms to conduct virtual consultations and provide remote medical care.|
|Fetal Monitoring||Capability to monitor fetal health using features such as kick counts, fetal heart rate monitoring, and fetal movement tracking.|
|Baby Growth Tracking||Capability to track the baby’s growth using features such as weight tracking, height tracking, and head circumference tracking.|
|Medication Management||Capability to manage medication schedules, dosage, and alerts for patients taking medication during pregnancy or after childbirth.|
Pregnancy & Baby Tracking App Development – Features for Admin
|Dashboard||Provides an overview of important metrics like user activity, revenue, and usage statistics.|
|User Management||Allows admins to manage user accounts and access levels.|
|Content Management||Enables admins to manage app content like health tips, articles, and other resources.|
|Analytics||Provides admins with insights into app usage, user behavior, and engagement.|
|Payment Management||Enables admins to manage payments to medical professionals and vendors.|
|Push Notifications||Allows admins to send push notifications to users and medical professionals for important updates and reminders.|
How to Develop a Pregnancy & Baby Tracking App Like Ovia?
”From customizing nutrition plans and physical activities to facilitating doctor consultations, an interactive app can be a surefire hit with mothers everywhere!”
But what are the steps involved in developing a pregnancy and baby tracking app similar to Ovia? Let’s divide it into different phases- Planning, Design and Development, Testing & deployment, and marketing & maintenance.
Step 1: Planning
Before diving into the development of a pregnancy tracker app, it’s paramount to plot the project correctly. This part will examine the fundamental planning segments, such as:
- characterizing the app’s goal,
- recognizing the intended interest group,
- choosing the highlights and functionalities,
- understand the market demand and competition
- analyze user expectations and preferences
This phase is crucial to lay the groundwork for the entire project and ensure the final product meets user needs and provides a feasible return on investment. For planning purposes, the best healthcare app development company can assist you in a great manner. You can share your app idea with them and they will provide you with useful suggestions.
Step 2: Defining the App’s Purpose
- What’s the point of the pregnancy tracker app?
- What problem does it aim to solve?
- What makes it stand out from the rest?
Before jumping into the development process, it’s key to answer these questions and really define the purpose of the app. Without understanding why the app is being created, the development process won’t be nearly as focused, and the final product might not be what its users need.
Step 3: Identifying the Target Audience
After determining what the app’s purpose is, the next step is to identify and understand the target audience – whether that’s pregnant women, new mothers, or healthcare professionals – to make sure their needs are met with the app’s design.
Step 4: Determining the Features and Functionalities
After figuring out the app’s purpose and who will use it, the next step is to determine what features and functionalities it’ll contain. To help you out, some basics for pregnancy tracking apps include
- due date calculators,
- weight trackers,
- contraction timers, and appointment reminders.
Step 5: Choosing the Right Platform
The initial step in the design and creation of a pregnancy tracker application is deciding on the right platform. It is essential to evaluate the desired functions and intended users before making your choice.
For example, if pregnant women prefer using an iPhone, then the app should be created for iOS, whereas if they prefer Android, the app should be made for Android. Similarly, when targeting a global audience, making the app available on both platforms is advisable.
Besides, progressive app development is becoming popular since it combines the advantages of native apps with the accessibility of web apps. In this approach, the app runs in a web browser, making it easy to access across different devices and platforms.
Step 6: Designing the User Interface
It is essential to have an effective user interface (UI) in any mobile application, including pregnancy trackers. For the best experience, Ovia adopts an intuitive and user-friendly UI with organized navigation and simple features.
The app utilizes minimalism in design to segment user activities such as appointments, weight monitoring, and fetal movements. Moreover, relevant color schemes and fonts are employed to make the interface pleasing to the eyes and comfortable for users.
Step 7: Developing the App’s Architecture
In order to cope with extensive user data and activity, the architecture of the application should be engineered with cloud-based storage, such as AWS and Azure, to manage important details like appointment dates, tracking weight, and recording baby kicks.
Aside from that, deploying the right frameworks and libraries will guarantee that the application is expandable and prepared to handle future developments and extra characteristics.
Step 8: Implementing the Features and Functionalities
To ensure that your pregnancy & baby tracker app, such as Ovia, meets the demands of your target market, it is essential to be aware of the most cutting-edge trends. Expand your thinking beyond the typical appointment scheduling, weight tracking, and baby kick monitoring.
Collaborate with experienced mobile app developers who have a thorough understanding of the new tendencies in this industry, as well as a knowledge of mobile app development technologies to create a more appropriate product.
Step 9. Testing
Prior to unleashing your pregnancy & baby tracking application into the world, it is essential that you devote a sufficient amount of time to conducting thorough quality assurance tests.
Your aim is to have your app operate just as seamlessly as your expected newborn! The most effective way to ensure that the app is up to par is by conducting both manual and automated testing.
Identifying and addressing issues during the testing phase is critical to ensuring a successful app launch. With tools like JIRA or Bugzilla, you can stay on top of any bugs or problems.
But remember to prioritize based on severity—those annoying little issues might have to wait if there are larger problems that could be hindering the app’s functionality. Don’t leave anything to chance—make sure the bugs get squashed.
Step 10: Deploying the App to App Stores
Your pregnancy & baby tracking app like Oiva is about to make all the difference for mothers everywhere. Before it does, you must do some key preparation.
- Once your app has had its quality assurance test and any pesky bugs are in the rear-view mirror, it’s time to put your app in the spotlight – and the stores.
- You must set up developer accounts with both Apple App Store and Google Play Store to ensure your app reaches the widest possible audience. Following their respective guidelines is key, as this will give your app the best chance at success.
- By diligently testing and deploying your app, it will become fully functional and an absolute dream for expecting mothers.
So here’s the big question: Are you ready for your pregnancy & baby tracking app to help mothers everywhere?
Step 11: Marketing and Maintenance
Now get ready to build the perfect marketing plan! First off, you need to identify your target audience – who are the mamas-to-be that will benefit from your app the most? Once you have a clear picture of your ideal customer, you can start crafting a unique selling pitch that will set your app apart from the masses.
And trust us, in a world where there seems to be an app for everything, standing out is no easy feat.
And don’t forget to keep up with maintenance once your app is launched. This means regularly updating and improving the app to fix any bugs or glitches, as well as adding new features to keep it relevant and competitive in the market.
Cost of Developing a Pregnancy Tracker App
We understand how eager you are to develop your own pregnancy tracker app but how much is this going to cost you? Is it something that you can do in-house or will you need a partner from an app development company? And how long will it take?
In order to give you a ballpark cost estimate, let’s understand a few of the factors that go into developing such an app. Here’s a list of considerations you must keep in mind before coming to a cost:
• Development Team – Are you planning to hire app developers in India to build an in-house team or outsource the development work to an agency? The cost may vary depending on the location and expertise of the development team.
• UI/UX Design – App design isn’t just about creating visuals, it’s about providing the best user experience for your target users. Therefore, a user-friendly design that adheres to the rules of proper visual communication should be a top priority.
• Technologies and Tools – In order to make sure that your app is feature-rich, up-to-date, and provides great customer satisfaction, you’ll need to integrate cutting-edge technologies and tools.
• Features and Functionality – Your app will need to have certain features that are essential for tracking pregnancy, such as a due date calculator, weight tracker, symptom tracker, and more. Make sure you have a clear idea of what features you want to include in your app.
• Platform Compatibility – Your app should be compatible with both iOS and Android platforms to reach a wider audience. This will require extra development time and cost.
The expense is greater when working with teams from developed countries as they have higher costs of living and salaries. The cost of working with a team from India or another developing country is generally lower than other options.
Moreover, the expense of creating a pregnancy monitoring application can fluctuate significantly, depending entirely on your specific demands and requirements.
How Quytech Can Help in Developing a Pregnancy Tracker App?
Quytech is more than just a top mobile app development company; we’re the mobile app matchmakers! Our seasoned developers will partner up with you to build a pregnancy and baby tracking app that connects with your target audience in ways you never thought possible.
No cookie-cutter solutions here, folks. Our developers understand that the unique needs of healthcare require a customized approach. From conception to delivery, we provide you with a comprehensive development experience that’ll leave you wondering how you ever survived without us.
Step aside baby monitors, and let QuyTech give overprotective parents the ultimate tool for tracking their wee ones. Reach out to us today, and let’s see how far we can take your app!