According to Statista, the number of smartphone users will reach 2.65 billion worldwide by 2019. And, the number is estimated to reach 207.2 million in the US alone. The enormous growth of mobile users has changed the landscape of business as mobile devices are becoming the most popular tool for internet access.
In fact, according to a ComScore report, smartphones and tablets combined lead to 60% of all online traffic. And, 51% of this traffic is driven by mobile apps.
So, mobile apps have evolved into a must-have tool and is no longer just a nice-to-have one as it was 10 years ago. This is why app development has become a necessity and critical for every business to make a dent in their industry, lure more customers, and make their brand presence felt among consumers.
But, how is mobile app development shaping up? What trends do we see now and expect to see in the coming years. Read on to find out more.
Apps for Internet of Things
We are living in the era of wearable technology with the Apple Watch and similar gadgets replacing or complementing many of today’s appliances, including smartphones. For example, HomeKit which was recently launched by Apple connects various home appliances to iOS.
Internet of Things (IoT) depends on a large number of various devices which are equipped with sensors that can transmit multiple kinds of data through WiFi. So, wearable technology has already become a billion-dollar industry and it is expected to grow even more in the coming years.
In fact, according to the networking giant Cisco, by 2020, there will be 50 billion connected devices. Also, as per IDC, the global spending on IoT devices will reach $1.7 trillion by 2020. So, we would see the majority of apps developed with a focus on IoT in the coming days.
Focus on Cloud Apps
Cloud infrastructure gives mobile apps the much-needed versatility and scalability and ensures that they are accessible from anywhere and on any device. This is why cloud-based apps have become the preferred choice among many entrepreneurs. And, it is not just app developers.
According to a report, 75% of users who enjoy browsing apps on their smartphones said that they favour cloud-based apps for its easy accessibility and scalability. And, as more and more brick-and-mortar enterprises go for hosting and cloud storages with their mission-critical processes, enterprise app development trends are of the utmost importance.
Inclination towards Cross-Platform App Development
With the introduction of big data, it is quite possible that all devices in our homes will not only run on Android or iOS in the near future. Instead, we may see a mix of both.
This means that developers need to make each app a cross-platform one. In this way, they will ensure that the apps run and look the same, regardless of the device it is run on.
Mobile app developers should also focus on ensuring that the apps run smoothly and look great on any platform and device. Doing so will benefit both the users and the developers.
Ensuring Better Security
Mobile purchases and interactions are growing and so too does the threats associated with these. Yet, most mobile apps available do not have adequate security tools in place and are more prone to hacking.
But, at the same time, mobile phones come with several options for user verification, such as voice recognition systems and fingerprint checker tools. So, many companies put a lot of effort into offering more and better security to the mobile user. This is why we may see a trend in mobile app development to strengthen app security architecture.
Better In-App Marketing and Ads
Users prefer free apps more than they do paid ones. But, developers also have to get a significant return on investment or earn a significant amount of money.
Finding such a balance is difficult as mobile browsing is much more volatile and users simply do not view ads on their phones. Also, background ads are unlikely to draw attention and result in hits and purchases.
There are already multiple methods of efficient in-app advertising and we may expect to see more in the coming years.
Analyzing User Experience and Ensuring User Satisfaction
Mobile apps are easier to load, but they are also easier to quit. Users will stop using an app within the blink of an eye if they find it too difficult to navigate and hard to find the information they are looking for.
So, app development should be done by primarily keeping the users in mind to ensure that they have no unpleasant experiences. Developers should also analyze user activities carefully to identify and remove all sources of user frustration that cause users to leave the app.
Such user satisfaction focused development can help build user-friendly designs and environments that will benefit the development companies in both the short and long run. So, in the near future, we may expect more mobile apps that are developed while keeping the users in mind.
Enterprise Mobile App Development
According to a report, the number of enterprise apps will increase by four times this year. Also, as per Strategy Analytics, the mobile app market will hit $63 billion by 2020.
The most commons reason for the popularity of enterprise apps rising is that more companies are shifting to the cloud. While some businesses would rather develop apps internally, others simply outsource the task to competent development companies that have a skilled team and the relevant expertise and stay up to date with the latest trends in mobile apps.
So, businesses should concentrate on delivering high-quality and unique products and following the latest trends in mobile app development if they want to succeed.
Easy Navigation and Bold Fonts
Would you prefer to use an app that is difficult to navigate? Of course you would not!
Even though phones are becoming larger than ever before, the screens are still much smaller than laptop or tablet screens. This means that small fonts or complex menus can lead to a poor user experience.
Thus, the new trend in mobile apps is to offer easy and simple navigation, bold fonts and easy scrolling.
So, what is the latest mobile app development trend according to you? Do you have any questions? Please let us know in the comments section below.
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