Do you remember the last time you visited a website to buy groceries, a pair of sneakers, or any other product? Today, we have many eCommerce apps to shop for anything and everything from the comfort of our homes. All it takes is a smartphone with an internet connection. To understand how eCommerce apps have transformed our lives, let’s have a look at these interesting statistics:
- The global eCommerce app market is expected to grow at a CAGR of 9.6% between 2023 to 2028.
- The average value of an order a customer places via the eCommerce mobile app is USD 102. This number is USD 92 in the case of a mobile website.
- An average smartphone user accesses approximately nine mobile apps/day and thirty mobile apps/month.
- An average smartphone user has more than eighty mobile apps on their mobile phone.
- Mobile web traffic contributes 54.8% to the total web traffic worldwide.
Considering the popularity and growing use of eCommerce mobile applications, it is no less than a necessity for website owners to invest in mobile app development. The good news is that you can turn your eCommerce website into a user-friendly mobile app without much struggle. But before we dig deeper into that, let’s check some more benefits of converting an eCommerce website into a user-friendly mobile app.
Benefits of Converting an eCommerce Website into a User-Friendly Mobile App
Here are seven advantages of transforming an online commerce website into an app:
01- Higher Conversion Rate
An eCommerce mobile app has a higher conversion rate as compared to a website. The number of smartphone users is more than desktop/laptop users. Mobile apps offer a simple and highly interactive user experience. Moreover, eCommerce applications have other advanced features, such as multiple payment gateways, social media interaction, virtual trial rooms, and more, to improve users’ experience and increase the conversion rate.
02- Better Marketing Communication
eCommerce applications help businesses to enhance marketing communication by sending deals, discounts, and coupons, more effectively. Moreover, they can also use push notifications and gamification to bring users back to the app and increase the chances for sales.
03- Enhanced Customer Experience
Modern customers expect an eCommerce business to provide a consistent and personalized shopping experience. Businesses can make this possible by implementing advanced technologies, such as AI, AR, ML, etc., in their mobile applications. They can also make data-driven decisions based on the actionable insights provided by these technologies. It contributes to improving customer experience.
04- Improved Accessibility
Mobile apps are accessible merely with a tap on the screen; it eliminates the need to visit a web browser and enter the URL. This convenience improves accessibility and the user experience, which is crucial for any app’s success.
05- Increased User Engagement and Loyalty
Turning an eCommerce website into an app helps you to increase user engagement and loyalty. Wondering how? All you need to do is to connect a smartphone’s camera, contact list, GPS, and other features to the app. It would create an engaging user experience. Satisfied customers mean loyal customers.
06- Strengthened Brand Image
Having a dedicated mobile app helps a brand to improve its identity and strengthen its reputation. Besides, mobile apps offer valuable marketing opportunities via push notifications, in-app advertisements, loyalty programs, and promotions. You can grab these opportunities to help your business grow and reach more audiences.
07- Competitive Advantage
A mobile app can help you beat your competitors. A scalable and feature-rich mobile app can make your brand stand out and attract more customers. It also shows your commitment to staying updated with the technology trends.
4 Points to Consider When Turning an eCommerce Website into a Mobile App
Once you decide to convert your website into a mobile app, check the below-given points to ensure a successful and smooth transition:
- Choose from Native or Cross-Platform
The first thing to consider is the app’s platform; decide if you want to build an Android app/iOS app or an app that can run on both. A native mobile app will run only on its respective platform and serve a limited number of users. On the contrary, a cross-platform app will run on both platforms and cater to more users. If you don’t have an idea of the platform that would be suitable for your app, then hire app developers in India or anywhere else. Experienced developers would give you the right suggestions.
- Maintain the Same Consistency
Understand the purpose and goals of your mobile app and then identify its core features and functionalities accordingly. Ensure you cover all essential options, such as multiple payment gateways, search bar, AI voice assistant, etc., as available on your website. In this way, you can make your users deliver the same CX through your app.
- Focus on UI/UX Design
Users have different expectations from an app than a website. They look for simple navigation, easy accessibility to all the features, responsive design, and more. Ensure you meet your users’ expectations by creating an intuitive and friendly user interface and user experience.
- Ensure App’s Security
An app collates its users’ sensitive data to deliver a personalized experience. Therefore, implement proper authentication, data encryption, and other security measures to prevent unauthorized access and cyber-attacks.
Step-by-Step Guide to Converting an eCommerce Website into a User-Friendly App
Here are the five main steps to build a fully-functional mobile app out of your website:
Step 01- Prepare the Feature List
Deciding on the features to include in the app will help you estimate the development cost and remain within your budget. While preparing the list, validate and verify each feature’s usage from the business and end-user perspective. Also, plan what additional features, such as push notifications, social media, etc., you want to include in the app.
Step 02- Create an Intuitive UI/UX Design
Prepare a wireframe to decide how the content will appear on different pages, screens, and platforms. Focus on the page loading time and ensure it is as minimum as possible, especially when users register or sign in. Build an app that is completely responsive and has a captivating user interface.
Step 03- Begin the App Development Process
If you have an in-house app development team, finalize the tech stack and start building the app. Otherwise, connect with a reliable Android or iOS app development company or hire freelance app developers to build the app. Choosing from a company or freelancers also depends on your app’s budget. The former might be more expensive than the latter.
Step 04- Test Your App
After the development phase, the next step is to test your mobile app for functionality, errors, operating system compatibility, and more. Test it on all the targeted devices. If you find any bug or error, prepare a proper plan to fix those bugs before the final launch of your application.
Step 05- Launch Your App
Submit the mobile app on the Play Store/App Store or both. Your app will be ready to download for users only after its successful launch. Therefore, read all the guidelines and instructions before launching your app on the respective app stores.
The Bottom Line
eCommerce mobile apps have become an integral part of our lives; we use an app for everything, ranging from social media, shopping, news to paying bills. If you are into an online business but running it through a website, then it is time to turn the eComm site into a mobile application. A mobile app would help you reach more customers and open new avenues of success for your business.
But the question is how to convert your eComm website into an app. Well, we have mentioned the stepwise procedure the same. From selecting the features and designing an intuitive UX/UI to the final submission, perform every step carefully to determine the app’s successful launch.
You can either build your app in-house or outsource it to a trusted eCommerce app development company. Hiring app developers is also a great option to serve this purpose. Before choosing a company or hiring developers, check their experience and expertise and request a quote.
Frequently Asked Questions
What are the benefits of converting an eCommerce website into a mobile app?
A mobile application improves accessibility, enhances user experience, builds a strong brand reputation, and increases user engagement. A user can access the app anywhere to buy a product or service. It relieves the user from the hassle of opening a web browser and providing the website URL.
How much does it cost to convert an eCommerce website into a mobile application?
The cost of developing a mobile app from a website depends on the features, complexity, platform, and many other factors. It also depends if you are building it in your own company or outsourcing it to an agency.
Which platform should I choose for the mobile app?
It depends on your particular business requirements and the audience you want to target. Cost is another factor to consider when deciding on your app’s platform. The cost of building a native app (iOS/Android) is lesser than a cross-platform app, which works on both platforms.