Mobile App Development

How Businesses are inclining Towards Types of Augmented Reality To Enhance the consumer’s Interaction?

type of AR app

Augmented reality is the deploying of interactive digital elements over the surrounding real-world objects. This technology is all about to enhance the real world with the use of virtual elements through a visual device. AR virtual objects are overlaid on and tracked simultaneously with the input received from a camera in a view of the real world. This creates a virtual illusion that effectively engages users in a virtual world.

AR is creating its own space in the industry in several different ways and is used for many different purposes. The growing market of augmented reality app development services is helping the business to explore innovative ways to harness the potential of this technology. That is why new innovations and implementations are happening rapidly in this space. Brands and enterprises are evolving creative ways to leverage AR and gain a competitive edge in the market. Therefore, there are many successful AR apps running in the business. The market is leveraging this modern technology to understand its potential while exploring and evolving the fundamentals of augmented reality technology.

The below-mention statistics is sheer proof of the same:

  • According to Statista, the global market for augmented reality is projected to be 18 billion U.S. dollars by 2023.
  • As per Statista, the forecast share of augmented reality along with the virtual reality spending in 2020 is 37.4%.
  • As per Poplar’s 2020 AR report, there will be around 3.5 billion AR users by 2022. The same report revealed that around 83.1 million people are expected to utilize augmented reality at least once in a month.
  • According to eCom Dash, around 63% of eShoppers said that AR has improved their shopping experience.
  • Small and medium enterprises are expected to invest in AR and VR with a CAGR of 66.40% during 2018 to 2025.

Latest trends in augmented reality industry

Check out these 2020 trends to know how the technology is flourishing:

  • AR as the new way of online shopping.
  • AR to be used for navigation solutions, especially for the indoor navigation.
  • Focus on more AR-powered solutions and software for enterprises.
  • Augmented reality to be enhanced by artificial intelligence
  • Use of AR-enabled websites
  • AR to be used for remote assistance where the people involved in a call can communicate in more socially conductive space.
  • AR to be used in the automotive sector

Types of Augmented Reality App

The best part of the Augmented Reality is that it is accessible for the ordinary user. Augmented reality companies are probably helping users to experience augmented reality with the help of smartphones. This is the reason we can observe that augmented reality is prevalent in various verticals. This has lead businesses and globalization to the new heights of the latest developments.

 Such evolution of Augmented Reality technology development created the most available and best fit AR mobile app development for various purposes. Let us have a look at the types of Augmented reality.

1. Marker-Based AR

The other name for Marker-Based AR is also called Image Recognition or Recognition based AR. this type of AR provides us more information about the object after it focuses on the recognition of objects. Marker-based AR technology has diverse uses according to market purposes. It detects the object in front of the camera and provides information about the object on the screen. The recognition of the object is based on the marker where it replaces the marker on the screen with a 3D version of the corresponding object. Therefore, the user can view the object in more detail and from various angles. Apart from that while rotating the marker user can also rotate the 3D imagery as well. This acts as a reference for the AR app running on the system.

Read More: 5 Ways Businesses can experience Augmented reality To Create The Buzz

2. Marker-less Augmented Reality

Marker-less augmented reality is one of the most widely implemented applications in the industry. It is also known as Location-based AR for the reason for the easy availability of the features in the smartphones that provide location detection. This type of app is mostly used to help travelers. Apart from that, it helps users to discover interesting places within their current location. This method works by reading data from the mobile’s GPS, digital compass and accelerometer while predicting where the user is focusing. This AR is all about adding location information on screen about the objects that can be seen from the user’s camera.

3. Projection Augmented Reality

This is one of the simplest types of AR which is the projection of light on a surface. Projection-based AR is appealing and interactive where light is blown onto a surface and the interaction is done by touching the projected surface with hand. The widespread uses of projection-based AR techniques can be used to create deception about the position, orientation, and depth of an object. In such a case this allows the user to take different objects into consideration and its structure in order to study in-depth. This technology offers a whole lot more in every sense. This piece of tech is used for creating a virtual object for much larger deployments for experiencing Augmented Reality.

AR VR Developer

4. Superimposition Based Augmented Reality

As the word itself explains the superimposition of the objects. This AR provides a replacement view of the object in focus. This is done by replacing the entire or partial view with an augmented view of the object. Here object recognition plays a vital role where replacing a view of an object with an augmented view is done.

Top 5 Augmented Reality Trends for 2021

Augmented Reality event

1. AR-powered Art Exhibits

To better connect with the present-day public, institutions are turning towards modernizing museums with AR. It gives visitors a better view and understanding of the artifacts on display with the help of the museum’s AR app. Some of the museums that have incorporated AR include The Franklin Institute, Grand Palais, and more.

2. AR in Automotive & Manufacturing

Automotive industries are AR widely to optimize the automobile manufacturing process. This includes streamlining prototyping and assembly processes. In fact, companies can leverage the benefits of AR right from the design phase to production to sales.

3. Use of AR in Social Media

Augmented Reality (AR) is becoming mainstream on social media. Different lenses, filters, and effects on social media platforms are a result of AR. Snapchat, Facebook, Instagram, Pinterest, and many more platforms are keeping their users engaged with the use of AR.

4. AR Indoor Navigation

All of us are now used to outdoor navigation. What’s new today is indoor navigation. Thanks to the applications of AR that has made it possible. Indoor navigation helps you find the shortest possible route to a particular point of interest.

5. AR Avatars

Avatars enable people to engage in a more personal way. You can call it a digital persona of yourself that lets you share emotions as well as expressions. Facebook and Instagram are the most known platforms utilizing AR for various stickers, effects, and avatars.

Final thought

Augmented Reality has bought tremendous changes in the current market. with all-new dimensions, mobile application development companies are acting as a bridge to reduce the gap between imagination and reality. The potential of AR technology has evolved ample opportunities in existing businesses.

With over 10 years of experience, we have developed deep expertise in the mobile apps industry. If you are looking for augmented reality app developer who can give shape to your imagination, then feel to connect with us.

If you are interested in augmented reality and want to discuss your project or ideas, you should contact a reliable and experienced augmented reality app Development Company like us. To know more contact us, we will help you to get the most out of augmented reality.

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