Augmented reality is the deploying of interactive digital elements over the surrounding real-world objects. This technology is all about to enhance the real world with the use of virtual elements through a visual device. AR virtual objects are overlaid on and tracked simultaneously with the input received from a camera in a view of the real world. This creates a virtual illusion that effectively engages users in a virtual world.
AR is creating its own space in the industry in several different ways and is used for many different purposes. The growing market of augmented reality app development services is helping the business to explore innovative ways to harness the potential of this technology. That is why new innovations and implementations are happening rapidly in this space. Brands and enterprises are evolving creative ways to leverage AR and gain a competitive edge in the market. Therefore, there are many successful AR apps running in the business. The market is leveraging this modern technology to understand its potential while exploring and evolving the fundamentals of augmented reality technology.
The below-mention statistics is sheer proof of the same:
- According to Statista, the global market for augmented reality is projected to be 18 billion U.S. dollars by 2023.
- As per Statista, the forecast share of augmented reality along with the virtual reality spending in 2020 is 37.4%.
- As per Poplar’s 2020 AR report, there will be around 3.5 billion AR users by 2022. The same report revealed that around 83.1 million people are expected to utilize augmented reality at least once in a month.
- According to eCom Dash, around 63% of eShoppers said that AR has improved their shopping experience.
- Small and medium enterprises are expected to invest in AR and VR with a CAGR of 66.40% during 2018 to 2025.
Latest trends in augmented reality industry
Check out these 2020 trends to know how the technology is flourishing:
- AR as the new way of online shopping.
- AR to be used for navigation solutions, especially for the indoor navigation.
- Focus on more AR-powered solutions and software for enterprises.
- Augmented reality to be enhanced by artificial intelligence
- Use of AR-enabled websites
- AR to be used for remote assistance where the people involved in a call can communicate in more socially conductive space.
- AR to be used in the automotive sector
Types of Augmented Reality App
The best part of the Augmented Reality is that it is accessible for the ordinary user. Augmented reality companies are probably helping users to experience augmented reality with the help of smartphones. This is the reason we can observe that augmented reality is prevalent in various verticals. This has lead businesses and globalization to the new heights of the latest developments.
Such evolution of Augmented Reality technology development created the most available and best fit AR mobile app development for various purposes. Let us have a look at the types of Augmented reality.
- Marker-Based Augmented Reality
- Marker-less Augmented Reality
- Projection Augmented Reality
- Superimposition Based Augmented Reality
1. Marker-Based AR
The other name for Marker-Based AR is also called Image Recognition or Recognition based AR. this type of AR provides us more information about the object after it focuses on the recognition of objects. Marker-based AR technology has diverse uses according to market purposes. It detects the object in front of the camera and provides information about the object on the screen. The recognition of the object is based on the marker where it replaces the marker on the screen with a 3D version of the corresponding object. Therefore, the user can view the object in more detail and from various angles. Apart from that while rotating the marker user can also rotate the 3D imagery as well. This acts as a reference for the AR app running on the system.
2. Marker-less Augmented Reality
Marker-less augmented reality is one of the most widely implemented applications in the industry. It is also known as Location-based AR for the reason for the easy availability of the features in the smartphones that provide location detection. This type of app is mostly used to help travelers. Apart from that, it helps users to discover interesting places within their current location. This method works by reading data from the mobile’s GPS, digital compass and accelerometer while predicting where the user is focusing. This AR is all about adding location information on screen about the objects that can be seen from the user’s camera.
3. Projection Augmented Reality
This is one of the simplest types of AR which is the projection of light on a surface. Projection-based AR is appealing and interactive where light is blown onto a surface and the interaction is done by touching the projected surface with hand. The widespread uses of projection-based AR techniques can be used to create deception about the position, orientation, and depth of an object. In such a case this allows the user to take different objects into consideration and its structure in order to study in-depth. This technology offers a whole lot more in every sense. This piece of tech is used for creating a virtual object for much larger deployments for experiencing Augmented Reality.
4. Superimposition Based Augmented Reality
As the word itself explains the superimposition of the objects. This AR provides a replacement view of the object in focus. This is done by replacing the entire or partial view with an augmented view of the object. Here object recognition plays a vital role where replacing a view of an object with an augmented view is done.
Top trends of AR app development to consider in 2021
1. AR-powered Art Exhibits
To better connect with the present-day public, institutions are turning towards modernizing museums with AR. It gives visitors a better view and understanding of the artifacts on display with the help of the museum’s AR app. Some of the museums that have incorporated AR include The Franklin Institute, Grand Palais, and more.
2. AR in Automotive & Manufacturing
Automotive industries are AR widely to optimize the automobile manufacturing process. This includes streamlining prototyping and assembly processes. In fact, companies can leverage the benefits of AR right from the design phase to production to sales.
3. Use of AR in Social Media
Augmented Reality (AR) is becoming mainstream on social media. Different lenses, filters, and effects on social media platforms are a result of AR. Snapchat, Facebook, Instagram, Pinterest, and many more platforms are keeping their users engaged with the use of AR.
4. AR Indoor Navigation
All of us are now used to outdoor navigation. What’s new today is indoor navigation. Thanks to the applications of AR that has made it possible. Indoor navigation helps you find the shortest possible route to a particular point of interest.
5. AR Avatars
Avatars enable people to engage in a more personal way. You can call it a digital persona of yourself that lets you share emotions as well as expressions. Facebook and Instagram are the most known platforms utilizing AR for various stickers, effects, and avatars.
6. AR-driven healthcare apps
As AR offers so very many distinctive opportunities for patients and health professionals, the healthcare industry will drive most of the growth prospects in the augmented reality industry. AR technology will assist in clarifying the difference between digital information and the healthcare experts who use it by allowing doctors to monitor a patient’s vitals and reference images from MRI or CT scans throughout treatment. Not only will treatments in care enhance, but it may also have an effect on healthcare to specialists and providers in areas where there are shortages.
7. AR-driven wearable app
AR will play a bigger role in the retail business. Many retailers have gone to considerable efforts to use augmented reality technology, which allows customers to use their cellphones to learn more about things and make more informed decisions. Retailers would send alerts and provide a personalized shopping experience based on consumer preferences using wearable AR devices.
8. AR-driven travel app
Visiting prominent tourist attractions will be a dynamic and participatory experience thanks to AR technology. Visitors to museums and historic buildings will be capable of learning everything they ever wish to understand about them by scanning the surroundings with smartphone apps and wearing augmented reality equipment. The tourist business will undoubtedly be one of the leading industries as augmented reality trends and technology advance.
9. AR-driven interior designing app
This app allows you to design the interior design of your home. It’s classified as a home maintenance app, but it also has an e-commerce store where you can purchase items. With the 3D technology in the application, you can take a picture of any aspect of your house and see it in real-time. After that, you add products to the image. Advanced characteristics include the ability to see in various lighting conditions.
10. AR-driven face tuning app
Face tuning, makeup, and ageing applications have altered how far you can transform reality using augmented reality apps. Even if you don’t enjoy makeup, you could use this application to see how you’d appear with a specific set of cosmetics. However, the app’s true power lies in the fact that it allows you to select the ideal makeup.
11. AR-driven sketching app
This augmented reality software is for the creativity in you. You can accelerate the process if you don’t have time to sit down and draw your ideas to perfection. This program can be thought of like a virtual tracer. Draw a few lines on a piece of paper and decide what image you want to sketch. Your chosen image will be projected on the paper, and you can trace the contour to attain enlightenment in no time.
12. AR-driven eCommerce app
Nowadays, e-commerce is all the trend. Users of an AR assistant live commerce application can shop in real-time and have a genuine experience from anywhere in the world. A video streaming app can be either a vendor or a buyer app. App developers can employ AR integration to allow app users to interact with sales professionals virtually and make real-time purchase decisions through the application.
13. AR-driven pharmaceutical app
In the COVID-affected world, pharmaceutical apps are a must. AR developers take advantage of the growing demand in the market and create an AR-powered medical app, such as one that allows doctors to view 3D images of their patients’ MRIs and study their movements in real-time.
Augmented Reality has bought tremendous changes in the current market. with all-new dimensions, mobile application development companies are acting as a bridge to reduce the gap between imagination and reality. The potential of AR technology has evolved ample opportunities in existing businesses.
With over 10 years of experience, we have developed deep expertise in the mobile apps industry. If you are looking for augmented reality app developer who can give shape to your imagination, then feel to connect with us.
If you are interested in augmented reality and want to discuss your project or ideas, you should contact a reliable and experienced augmented reality app Development Company like us. To know more contact us, we will help you to get the most out of augmented reality.
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