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Women’s Health Tracking App Development: Features, Tech Stack, and Cost


The Women’s Health Tracking Apps are gaining immense popularity. Women found these health-tracking apps extremely helpful in tracking their menstrual cycles, ovulation, and fertility windows. 

These apps also provide women with educational resources on contraception, sexually transmitted infections (STIs), and pregnancy, helping them manage their reproductive health. 

According to the United Nations, the women population comprises 49.7% of the world population. Thus, it is a massive market entrepreneurs can cater to by providing an accessible women’s health tracking app and contributing towards improving women’s health worldwide.  

So, here is the complete process to develop a women’s health tracking app with additional information, such as features, tech stack, and cost. 

Key Market Statistics in FemTech Sector

Femtech, or female technology, refers to various products, diagnostics, software, and services that employ cutting-edge technology, often focusing on women’s health. 

Numerous technological apps and solutions, such as period-tracking apps, fertility solutions, women’s sexual wellness, pregnancy & nursing care, and reproductive system health care, are included in this sector.


Source: Statista

  1. The FemTech market value was approximately $51 billion U.S. dollars in 2021. Experts forecast it would be worth $103 billion U.S. dollars by 2030, growing at a CAGR of 8.1%. 
  1. According to Global Market Insights, the FemTech Market will cross the $135 billion mark by 2032
  1. The top 3 products in the FemTech industry include consumer products (19%), devices (17%), and apps (16%).   
  1. Flo was the most downloaded app, with over 200 million downloads by 2021. This app is majorly for period and fertility tracking.
  1. North America has the highest revenue share, with 38.5% in the FemTech industry. 

The reports and numbers mentioned above clearly show that developing a women’s health-tracking app is highly profitable. So, let us move forward and look at the basic and advanced features you can add to your women health-tracking app to set it apart from the competition.

Primary Features to Add to Women’s Health-Tracking App 

Below are the primary features you must add to your women’s health-tracking app. 

1. Sign Up and Login

It is the primary feature you must integrate into your women’s health tracking app. Try to keep the signup and login process as easy as possible. You also choose to provide your users with signup via social media accounts. 

2. Profile Setup

Profile Setup is one of the most crucial features in women’s health tracking apps. Allow your users to set up profiles by asking for basic details of the users, such as age, height, weight, allergies, period dates, etc., that are necessary for providing a personalized user experience. 

3. Trackers 

Trackers are the essence of any women’s health-tracking app. There are various sorts of trackers, such as fertility trackers, menstrual trackers, and mood trackers. Choose the tracker depending on the focus of your app. You can also make these trackers customizable to enhance the interaction of users with the app. 

4. Reports 

If you add this feature to your women’s health tracking app well, there is a high chance your app will perform well in the market. This feature provides a comprehensible graphical representation of the cycle, fertility, ovulation, and symptoms history, allowing users to examine the patterns, weight fluctuations, activities during the menstrual cycle, and period duration. 

5. Reminder

You shall add a “Reminder” feature to remind your users about medications, appointments, menstrual cycles, etc. Due to hectic schedules, it is natural to forget about these things. Thus, the Reminder feature would immensely help them so they do not miss medication and disturb their cycles. 

6. Share Information 

This feature is usually a share button that allows users to share necessary information with their partners, doctors, and more. You can find a similar feature in a popular period tracker and fertility app, Clue, named Clue Connect. 

7. Urgent Help 

This feature allows users to call and text the contact list in an emergency.  It assists users during sudden or premature labor, severe vaginal bleeding, pregnancy pains, and other critical health issues that need immediate medical attention.

8. Community 

It is necessary to have a community where like-minded people may share their opinions and experiences and hold discussions about women’s health. 

With a built-in community feature, similar to the Pink Pad app, if users have any questions, they may easily discuss them with other users. It will encourage users to contribute their information and builds trust in the app.


Advanced Features to Add to Women’s Health Tracking App

Let’s discuss the advanced features you can add to your women’s health tracking app. 

1. Virtual Consultations

In most cases, women are either hesitant to share their problems or not well enough to visit a doctor during their menstrual period or pregnancy. 

For such cases, you can offer your users to consult with expert medical practitioners by providing a Virtual Consultations feature in your app.

Digital Consultations would be a substantial option for those women to seek consultations online during hard times.

2. AI-driven Chatbots 

In most healthcare apps, you can witness chatbots as an assistant resolving user queries. Similarly, you can integrate an AI-based Chatbot capable of interacting with users and providing answers to their basic questions. 

You can also train your chatbot with customized data to give accurate and relevant replies to frequently asked questions. 

3. Personalized Notifications 

Personalization is the key to success. If you provide your users with what they actually want, it will be easy for your women’s health-tracking app to succeed. 

Personalized alerts keep users engaged with your app by sending continuous personalized reminders, regular log entries, medicine notifications, cycle notifications, etc. It not only ensures user interest in the app, but it also improves reliability. 

4. Data Security 

Data Security is the most crucial factor, especially in the FemTech sector, where users give abundant personal information. Therefore, your health-tracking app must have highly secured data security measures to ensure the integrity and immutability of sensitive health-related data that users input into the app.

Blockchain in healthcare plays a crucial role in enhancing data security, privacy, and transparency. In Blockchain, your user data is stored securely in decentralized and tamper-resistant ledgers, which are almost impossible to hack. 

Therefore, it enhances users’ trust in your app and helps you keep your users’ data secure. 

5. Integration with Wearables

Over the past few years, we have witnessed an exponential rise in wearables for Mhealth apps, transforming the healthcare industry. You can also provide a feature in your women’s health-tracking app to integrate wearables, such as bands, watches, trackers, and more, seamlessly with your app. 

6. Health Guides and Resources

User-friendly health guides and educational resources help users with comprehensive knowledge and understanding of their reproductive and overall health. 

You must integrate this Health Guide and Resources feature to provide valuable insights into menstrual cycles, ovulation tracking, fertility windows, pregnancy, and various health concerns unique to women. 

You can use Generative AI to develop user-friendly content, but make sure to approve it by medical specialists. 

7. E-Store 

As a women’s health tracking app feature, you may include an e-store. With an E-Store, you may sell various women’s products, such as lower back cushions, hot water bags, and sanitary pads, to provide your users with an enhanced experience with you as a brand. Besides, it can also help you monetize your women’s health tracking app. 

So, these are the advanced features you can add to your women’s health tracking app. Now, let’s move forward and have a look at the women’s health-tracking app development process.

How to Develop a Women’s Health Tracking App?

Now, we will look at the complete development process of a women’s health-tracking app.


1. Determine your Idea

The foremost step is to determine the idea of developing a women’s health tracking app. You need to figure out a few questions regarding your app. How can you monetize it? 

With the proper roadmap, it is easy for you to develop a successful health-tracking app. 

2. Analyze your Competitors

The next step is to analyze your competitors. You can research women’s health tracking apps available in the market. By this, you get insights into how different apps work and what features they have. 

It will help you understand what distinguished features you may provide in your app to grab the users’ attention. 

3. Hire a Development Team 

Nobody can develop a mobile app without the help of a development team- unless you are a mobile app developer. You must hire the best healthcare app development team to develop your women’s health tracking app. 

Ensure to hire app developer team that has the relevant expertise, expertise, and with good client feedback.  

4. Develop a Prototype 

After hiring your development team, start developing your health-tracking app. Discuss your plan with your development team and make changes according to their suggestions. 

The development team usually has extensive knowledge of the app market and user requirements which will help you to a great extent. Before developing your final app, develop a prototype, or MVP ( minimal viable product), to get users’ feedback. 

5. Finalize your Final Product

After developing an MVP, it is time to develop your final product. Develop your app according to the feedback you get for your MVP. It will not only fulfill customer needs but will also assure market success. 

Integrate emerging technologies, such as Artificial Intelligence, Machine Learning, and Blockchain, to make a distinguished app. 

6. Testing

Testing is crucial before launching your health-tracking app in the market. If issues arise in your app after launching, it will put a poor impression on your users. 

And we all know that the “first impression is the last impression.” Therefore, test your app rigorously on different platforms and devices before launching your app. 

7. Launch your App 

After successfully testing your women’s health tracking app, launch it in the market for public use. Publish it on Google Play Store and App Store to make it accessible for women. 

8. Promotions 

Your app cannot reach every woman without proper marketing. Market your app heavily to educate the user base about your women’s health tracking app. 

Highlight the USP (Unique Selling Proposition) so that people would know about the specialty of your app. 

You can employ various marketing strategies, such as App Store Optimization, Influencer Marketing, SEO, and Paid ads, to market your app. 

Technology Stack to Develop a Women’s Health Tracking App

The technology stack to build a women’s health-tracking app is as follows: 

UseTechnology Stack 
Mobile PlatformiOS (Swift) / Android (Kotlin or Java)
Backend FrameworkNode.js, Ruby on Rails, Django, Laravel
DatabaseMongoDB, PostgreSQL, MySQL, Firebase
Push NotificationsFirebase Cloud Messaging (FCM), Apple Push Notification Service (APNs)
Wearable IntegrationApple HealthKit, Google Fit API
API IntegrationRESTful APIs for third-party services and data sources
Payment GatewayStripe, PayPal
Security MeasuresSSL/TLS, Encryption

Cost of Developing a Women’s Health Tracking App

It is impossible to give an exact app development cost in advance. The cost of developing a women’s health-tracking app depends on several factors, including

  • Features and Functionalities
  • Design and User experience
  • Development team size and location
  • Integration of high-end technologies ( AI, Blockchain, etc.) 
  • Platform and devices ( iOS, Android, Cross-Platform) 
  • Maintenance and Updates
  • Development Time, and more. 

To give estimations, we suggest that the cost of women’s health tracking app development may range from $40000 to $200000, or more, depending on the factors mentioned above.


Monetizing Strategies for Women’s Health Tracking App

From the business point of view, a women’s health tracking app is considered successful when it generates revenue. Therefore, we have shared the monetizing strategies you can use to generate revenue from your women’s health tracking app. 

1. In-App Ads 

This is a commonly used monetizing strategy for women’s health-tracking apps. You can show relevant paid ads to users and generate income based on CPC (cost per click), and CPM ( cost per impressions). 

2. Subscriptions

Apart from paid ads, you can also make your subscription based, generating additional revenue. Also, you can provide a few features on a monthly or yearly subscription basis. 

3. In-App Purchases

Another model you may use is In-app purchases. You may offer products or services in your app on a paid basis. 

4. E-store 

As we have mentioned before, you can also provide an E-Store for your users to buy products such as hot water bags, lower back cushions, sanitary pads, and other utilities. 

Benefits of Developing a Women’s Health Tracking App 

Following are the benefits of developing a women’s health tracking app. 

1. Improved Women’s Health 

By developing a user-friendly and accessible women’s health tracking app, you can contribute to enhancing women’s health worldwide. 

There are lots of women who do have access to proper care and knowledge related to women’s health issues. Your women’s health tracking app may play a crucial role in providing the proper tracking and educating women about their health. 

2. Revenue Generation

Revenue Generation is another benefit of developing a women’s health tracking app. You can generate revenue by monetizing your app using strategies mentioned in the above section. 

3. Enhanced User Engagement 

With your women’s health tracking app, you can improve user engagement with your brand. When you provide a good app that fulfills all the needs of the users, they will use it frequently and also recommend it to others. It will increase user engagement with your app and with your brand.  

4. Increased Brand Recognition 

When lots of people use your health-tracking app, your brand image will increase exponentially. Your enhanced brand recognition not only grow your business but also bring new opportunities, such as collaborations. 

5. Positive Impact on Society 

Women are a crucial part of any society. A society without healthy women is a failed society. By developing a women’s health tracking app, you can highly contribute towards enhancing women’s health and leave a positive impact on society. 

Popular Women’s Health Tracking Apps 

  1. Clue: Clue is a menstrual health application created by BioWink GmbH, a Berlin-based technology company. The app has more than 15 million users from 180 countries.
  1. Flo: Flo is a health app that tracks menstruation, predicts cycles, and provides women’s health information. It was launched in 2015.
  1. Glow: Glow is the world’s most comprehensive period tracker and fertility app. Women use Glow to track their menstrual cycle, ovulation, and fertility indications all in one app. 
  1. Natural Cycles: Launched in June 2013, Natural Cycles is a mobile app that assists women in tracking their fertility. 


Women’s health is a major concern worldwide. Women’s health-tracking app plays a crucial role in addressing these concerns. It allows women to track their menstrual cycles, pregnancy, ovulation cycles, and more. 

The demand for these apps is very high in the FemTech industry. Although, the market is already flooded with existing women’s health tracking apps, even though you have a good opportunity to develop a unique women’s health tracking app and disrupt the market. 

So, what are you waiting for? Get in touch with the best healthcare app development company and develop a women’s health tracking app for all the women out there.



Q1. What are women’s health tracking apps? 

The women’s health tracking apps allow women to track their menstrual cycles, ovulation, and fertility windows. These apps also provide women with educational resources on contraception, sexually transmitted infections (STIs), and pregnancy, helping them manage their reproductive health. 

Q2. What are the benefits of developing women’s health tracking apps?

The benefits of developing women’s health-tracking apps are:

  • Enhanced Women’s Health 
  • Revenue Generation
  • Improved User Engagement 
  • Increased Brand Recognition 
  • Positive Impact on Society 

Q3. Which are the best healthcare app development companies in 2023?

The best healthcare app development companies in 2023 are: 

  1. Quytech 
  2. Blue Label Labs
  3. Vention
  4. Accure Technologies 
  5. ArcTouch 
  6. Utility Agency 

Q4. What are the advanced features to add to women’s health tracking apps?

The advanced features to add to women’s health tracking apps are: 

  1. Virtual Consultations
  2. AI-driven Chatbots 
  3. Personalized Notifications 
  4. Data Security 
  5. Integration with Wearables
  6. Health Guides and Resources
  7. E-Store 

Q5. What is the cost of developing a women’s health tracking app? 

The cost of developing a women’s health tracking app lies between $40000 to $200000 or more. To get an accurate estimation, connect with a custom mobile app development company and share your unique app requirements.