{"id":1391,"date":"2018-12-26T13:10:25","date_gmt":"2018-12-26T07:40:25","guid":{"rendered":"http:\/\/www.quytech.com\/blog\/?p=1391"},"modified":"2023-03-24T11:34:07","modified_gmt":"2023-03-24T06:04:07","slug":"brand-safety-counterfeit-detection-2","status":"publish","type":"post","link":"https:\/\/www.quytech.com\/blog\/brand-safety-counterfeit-detection-2\/","title":{"rendered":"How to Leverage AI in Brand Safety and Counterfeit Detection"},"content":{"rendered":"\n<p>Safety of branded and luxury items has become a major concern for businesses in the recent decade. Big brands are investing immense money on establishing online stores, organizing marketing campaigns and doing all the operation enhancements forecasting the revenue generation. E-commerce websites today have become open marketplaces helping online retailers expand their range of product offerings and attract more shoppers.<\/p>\n\n\n\n<p>Reported in The Global Brand Counterfeiting Report 2018, in 2017, online counterfeiting was expected to have losses of USD 30.3 billion in the high-end consumer goods sector.<\/p>\n\n\n\n<p>The benefit of Artificial Intelligence over a traditional\nmethod of counterfeit-detection is that it keeps a check on the traditional\nmethods tend to be disturbing and sometimes damage the original products. The\ncounterfeit of the products has become the major problem in an online\nmarketplace, the consumer and the original brand manufacturer.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.quytech.com\/blog\/brand-safety-counterfeit-detection-2\/#How_Artificial_Intelligence_is_doing_it\" >How Artificial Intelligence  is doing it<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.quytech.com\/blog\/brand-safety-counterfeit-detection-2\/#Using_AI_to_detect_counterfeit_products\" >Using AI to\ndetect counterfeit products&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.quytech.com\/blog\/brand-safety-counterfeit-detection-2\/#Beware_of_frauds\" >Beware of\nfrauds<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.quytech.com\/blog\/brand-safety-counterfeit-detection-2\/#EXXON_MOBIL_%E2%80%93_BRAND_GUIDELINE_ANALYSIS\" >EXXON MOBIL &#8211; BRAND GUIDELINE ANALYSIS<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Artificial_Intelligence_is_doing_it\"><\/span><strong>How Artificial Intelligence  is doing it <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AI proved to be valuable for brand\u2019s logos that can be recognized by <strong><a href=\"https:\/\/www.quytech.com\/blog\/artificial-intelligence-computer-vision-and-image-recognition\/\">AI computer vision and image analysis<\/a><\/strong>. After the involvement of AI, this technology has been adopted in some new web services and solutions. <\/p>\n\n\n\n<p>With the <a href=\"\/ai-development-company.php\">development of artificial intelligence(AI)<\/a>, retailers can recognize the logo or other signature graphics from the product pictures.<\/p>\n\n\n\n<p>With this technological advancement, brand owners and banks can evaluate and upgrade their monitoring tools so as to better protect their businesses. Therefore, AI helps the retailers and wholesalers to get aware of the items that they are vending are real or counterfeit.&nbsp; AI in brand safety and counterfeit detection is all about to determine the authenticity of the original products and to create the high economic potential for the businesses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"\/hire-ai-developers.php\"><img loading=\"lazy\" decoding=\"async\" width=\"807\" height=\"125\" src=\"https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2019\/11\/ai-developer.jpg\" alt=\"ai-developer\" class=\"wp-image-2406\" srcset=\"https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2019\/11\/ai-developer.jpg 807w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2019\/11\/ai-developer-300x46.jpg 300w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2019\/11\/ai-developer-768x119.jpg 768w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2019\/11\/ai-developer-230x36.jpg 230w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2019\/11\/ai-developer-350x54.jpg 350w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2019\/11\/ai-developer-480x74.jpg 480w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><\/a><figcaption>ai-developer<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_AI_to_detect_counterfeit_products\"><\/span><strong>Using AI to\ndetect counterfeit products&nbsp; <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes abouthe sale of counterfeit products like <strong><em>watches, footwear, handbags, perfumes<\/em><\/strong> and more. it is offering space for merchants to sell counterfeits as an original product.<\/p>\n\n\n\n<p>But, AI enabled solutions and services for online brand\nrecognition has become a barrier for the counterfeit sellers. AI empowered\nimage recognition is a trend in the market for brand protection, marketing,\nsecurity, and many other situations.<\/p>\n\n\n\n<p>New web AI tools for vendors will the online counterfeit\nsellers and helps to determine the authenticity of the brand recognition.\nTherefore, Artificial intelligence is the best way to create a filter on the\nfree ride of the counterfeit sellers. <\/p>\n\n\n\n<p>Therefore, it is a new way to develop platforms for the\nbrands and their businesses to have conversion online following the development\nof the digital economy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beware_of_frauds\"><\/span><strong>Beware of\nfrauds <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Online e-commerce has become thebig pool for investors and businesses to invest in the online advertisement. This offers fraudsters an attractive opportunity to take the leap.<\/p>\n\n\n\n<p>The industry is worried about the technically strong frauds\nwhich have become a challenge for the advertisers when it comes about the\ncounterfeit traps.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>There is fake\/bot activity sold as a human activity that includes indirect clicks which have created a window for the frauds to trap the users.<\/li><li>There are fake domains bluffing users with a cloaked URL that appears as a genuine website of any renowned brands. <\/li><li>Hidden ads are one of the major issues that load behind other content of the main page of the website.<\/li><\/ul>\n\n\n\n<p>The presence of counterfeits today in the market due to the\nonline marketplace model itself. Third-party merchants can replicate original\nproduct listing pages without hassle fewer efforts. <\/p>\n\n\n\n<p>Advance AI empowered solutions and services can spot inconsistencies activities which are key indicators of doubtful product listings. This also helps brands to visualize the best opportunity to detect possible counterfeits.<\/p>\n\n\n\n<p><strong>Final\nwords&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/strong><\/p>\n\n\n\n<p>AI is helping in tracking instances of counterfeits by\nconsistently blacklisting defaulting merchants over time to time. Therefore,\nbrands can directly approach a defaulting merchant to solve the counterfeit\nproblem. With this approach, brands can address the issue of counterfeits at a\nmassive scale by covering any number of online marketplaces. <\/p>\n\n\n\n<p>Brands can compare the product listing with the original product images and descriptions to identify anomalies via <a href=\"\/ai-development-company.php\">AI enabled solutions<\/a> or tools. This can result in a huge leap for businesses with respect to the revenue.<\/p>\n\n\n\n<p><strong>SEE OUR AI WORK:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EXXON_MOBIL_%E2%80%93_BRAND_GUIDELINE_ANALYSIS\"><\/span>EXXON MOBIL &#8211; BRAND GUIDELINE ANALYSIS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"http:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2018\/07\/exxon-mobil-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"453\" src=\"http:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2018\/07\/exxon-mobil-1.png\" alt=\"EXXON MOBIL - BRAND GUIDELINE ANALYSIS\" class=\"wp-image-1472\" srcset=\"https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2018\/07\/exxon-mobil-1.png 555w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2018\/07\/exxon-mobil-1-300x245.png 300w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2018\/07\/exxon-mobil-1-230x188.png 230w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2018\/07\/exxon-mobil-1-350x286.png 350w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2018\/07\/exxon-mobil-1-480x392.png 480w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><\/a><\/figure><\/div>\n\n\n<p>AI Based android application developed to validate available elements on sign boards of any brand and verified as per the standard guidelines. This mobile app has the functionality of capturing images of Sign boards through the camera or images can be uploaded through the gallery of device. Selected images will be analyzed for color, fonts, image etc by the app and will give results as per the company standards. <a href=\"\/portfolio\/exxon-mobil-brand-guideline-analysis.php\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Safety of branded and luxury items has become a major concern for businesses in the recent decade. Big brands are investing immense money on establishing [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[234,233],"class_list":["post-1391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development","tag-app-that-recognizes-logos","tag-brand-identifier-app"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Leverage AI in Brand Safety and Counterfeit Detection - Quytech Blog<\/title>\n<meta name=\"description\" content=\"Do You want to create Logo and mark detection App for Brand Safety and Counterfeit Detection like LogoGrab? 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