{"id":2160,"date":"2019-08-09T15:29:01","date_gmt":"2019-08-09T09:59:01","guid":{"rendered":"http:\/\/www.quytech.com\/blog\/?p=2160"},"modified":"2023-01-03T11:51:20","modified_gmt":"2023-01-03T06:21:20","slug":"augmented-reality-wine-label","status":"publish","type":"post","link":"https:\/\/www.quytech.com\/blog\/augmented-reality-wine-label\/","title":{"rendered":"Augmented Reality Wine Label: Offer Customers More Reason to Choose Your Brand"},"content":{"rendered":"\n

The involvement of technologies is no more confined to specific sectors.  Businesses these days are trying to implement advanced technologies to stand out in the overfilled market. Businesses have begun to attract the attention of the customers in various ways using immersive technologies. After the Australian wine brand 19 Crimes used augmented reality in packaging, the wine industry is offering a new experience for the user. With the help of Augmented Reality, the appealing and sharp labels of wine bottles have become the main attraction of the users. Augmented reality technology is an immersive technology offering a new experience of drinking wine with the appealing bottle label. <\/p>\n\n\n\n

AR helps bring the wine labels to life with the help of a special AR app. Using AR technology the brand in the wine and spirit can narrate the stories of a bottle. This is possible by animating the labels\u2019 photographs and prompting characters of the bottle using the AR app. The labels of the wine bottle tell the unique stories which bring new experiences to the user. AR technology superimposes a computer-generated image on a user’s view using the mobile AR app.<\/p>\n\n\n\n

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