{"id":2948,"date":"2020-03-13T16:35:47","date_gmt":"2020-03-13T11:05:47","guid":{"rendered":"https:\/\/www.quytech.com\/blog\/?p=2948"},"modified":"2023-01-03T11:51:11","modified_gmt":"2023-01-03T06:21:11","slug":"how-ioss-14-new-ar-feature-will-impact-startups-and-other-tech-giants","status":"publish","type":"post","link":"https:\/\/www.quytech.com\/blog\/how-ioss-14-new-ar-feature-will-impact-startups-and-other-tech-giants\/","title":{"rendered":"How iOS&#8217;s 14 new AR feature will impact startups and other tech giants"},"content":{"rendered":"\n<p>Like every time Apple with its amazing feature try to reach more people than ever before. These days Apple is working on improvements to the <strong>iPhone&#8217;s augmented reality capabilities<\/strong>. According to a <a href=\"https:\/\/9to5mac.com\/2020\/03\/10\/apple-developing-new-augmented-reality-app-for-ios-14-testing-apple-store-and-starbucks-partnership\/\">9to5Mac report<\/a>, the company is developing a new app for iOS 14. The project, codenamed &#8220;The Gobi,&#8221; would enable iPhone users to find out information easier than ever before. The users can view virtual objects superimposed onto the camera view via their phones. <\/p>\n\n\n\n<p>Further, the\nreport explains that Apple seems to be testing AR integrations with Apple\nStores and Starbuck. With this, the users would be able to get more information\nabout the world around them by using an AR experience on the phone. <\/p>\n\n\n\n<p>This will\nunlock many possibilities for third-party developers to develop their own AR\nexperiences. It can be a futuristic approach where visitors at the museum could\nwatch virtual dinosaurs come to life next to the fossils. The customer at\nretail could view information about the products on display, get pricing, and\ncompare features. Just by pointing their camera at book cover the user\nvisualize book covers come to life.&nbsp; <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1709\" src=\"https:\/\/i0.wp.com\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/augmented-reality-scaled.jpg?fit=1024%2C684&amp;ssl=1\" alt=\"\" data-id=\"2950\" data-full-url=\"https:\/\/i0.wp.com\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/augmented-reality-scaled.jpg?fit=2560%2C1709&amp;ssl=1\" data-link=\"https:\/\/www.quytech.com\/blog\/?attachment_id=2950\" class=\"wp-image-2950\" srcset=\"https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/augmented-reality-scaled.jpg 2560w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/augmented-reality-scaled-300x200.jpg 300w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/augmented-reality-scaled-1024x684.jpg 1024w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/augmented-reality-scaled-768x513.jpg 768w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/augmented-reality-scaled-1536x1025.jpg 1536w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/augmented-reality-scaled-2048x1367.jpg 2048w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/augmented-reality-scaled-830x554.jpg 830w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/augmented-reality-scaled-230x154.jpg 230w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/augmented-reality-scaled-350x234.jpg 350w, https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/augmented-reality-scaled-480x320.jpg 480w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Apple is\ndeveloping a new app as part of its work on iOS 14 with AR experience that\nwould be part of Apple\u2019s upcoming AR headset projects. Augmented reality has\nbeen amazing technology for engaging and improving the mobile user\u2019s\nexperience. <\/p>\n\n\n\n<p>With<strong> &#8220;Gobi&#8221;<\/strong> apple could bring it to new pinnacles which would simplify the process of creating augmented reality-powered apps. \u201cGobi\u201d would help effectively in launching separate apps and memorizing which app to use in the right time. This could turn out to relatively niche transforming the smartphone for a new way to experience the world. It would be convenient to explore hidden experiences in the real world avoiding the users to download and then wait to install a different apps for different places or products. Businesses are adopting an <a href=\"\/augmented-reality.php\">AR app <\/a>for simpler experiences that load instantly to speed user experience. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like every time Apple with its amazing feature try to reach more people than ever before. These days Apple is working on improvements to the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":2951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-augmented-reality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How iOS&#039;s 14 new AR feature will impact startups and other tech giants - Quytech Blog<\/title>\n<meta name=\"description\" content=\"Like every time Apple with its amazing feature try to reach more people than ever before. 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These days Apple is working on improvements to the iPhone&#039;s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.quytech.com\/blog\/how-ioss-14-new-ar-feature-will-impact-startups-and-other-tech-giants\/\" \/>\n<meta property=\"og:site_name\" content=\"Quytech Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Quytech\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-13T11:05:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-03T06:21:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/AR-development.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"830\" \/>\n\t<meta property=\"og:image:height\" content=\"395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ankur Mittal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Quytech\" \/>\n<meta name=\"twitter:site\" content=\"@Quytech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ankur Mittal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.quytech.com\/blog\/how-ioss-14-new-ar-feature-will-impact-startups-and-other-tech-giants\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.quytech.com\/blog\/how-ioss-14-new-ar-feature-will-impact-startups-and-other-tech-giants\/\"},\"author\":{\"name\":\"Ankur Mittal\",\"@id\":\"https:\/\/www.quytech.com\/blog\/#\/schema\/person\/4b5403e380a91c2b772b7a5b496b93f1\"},\"headline\":\"How iOS&#8217;s 14 new AR feature will impact startups and other tech giants\",\"datePublished\":\"2020-03-13T11:05:47+00:00\",\"dateModified\":\"2023-01-03T06:21:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.quytech.com\/blog\/how-ioss-14-new-ar-feature-will-impact-startups-and-other-tech-giants\/\"},\"wordCount\":343,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.quytech.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.quytech.com\/blog\/how-ioss-14-new-ar-feature-will-impact-startups-and-other-tech-giants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/AR-development.jpg\",\"articleSection\":[\"Augmented Reality\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.quytech.com\/blog\/how-ioss-14-new-ar-feature-will-impact-startups-and-other-tech-giants\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.quytech.com\/blog\/how-ioss-14-new-ar-feature-will-impact-startups-and-other-tech-giants\/\",\"url\":\"https:\/\/www.quytech.com\/blog\/how-ioss-14-new-ar-feature-will-impact-startups-and-other-tech-giants\/\",\"name\":\"How iOS's 14 new AR feature will impact startups and other tech giants - Quytech Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.quytech.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.quytech.com\/blog\/how-ioss-14-new-ar-feature-will-impact-startups-and-other-tech-giants\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.quytech.com\/blog\/how-ioss-14-new-ar-feature-will-impact-startups-and-other-tech-giants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.quytech.com\/blog\/wp-content\/uploads\/2020\/03\/AR-development.jpg\",\"datePublished\":\"2020-03-13T11:05:47+00:00\",\"dateModified\":\"2023-01-03T06:21:11+00:00\",\"description\":\"Like every time Apple with its amazing feature try to reach more people than ever before. 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