Exxon Mobil required to verify their branding Sign Boards placed for marketing and advertisement purposes above the shops. These sign boards need to be validated on company branding guidelines and should meet criteria for below aspects:
Identify the color on the signage and analyze whether it follows the brand guidelines.
Identify & analyze the font type of the retailer name, which will be in English and Hindi/other local languages.
Identify the placement of elements (logo, retailer English name, retailer local name and pack shot), and analyze whether they are conforming to branding guidelines.
According to branding guidelines, application needs to analyze whether the aspect ratio of the signage board conforms to this specific type.