Pernod Ricard India (P) Ltd. is a wholly owned subsidiary of Pernod Ricard SA.
Pernod Ricard is the world's co-leader in wines and spirits with consolidated sales of € 8,558 million in 2014/15.
Pernod Ricard is the fastest growing multinational beverage liquor company in India with a business spanning the entire length and breadth of the country delivering quality products to its discerning consumers.
With an international reach, Pernod Ricard has built a unique Premium brand portfolio in each segment. Pernod Ricard India holds one of the most comprehensive and Premium portfolios in the industry. They wanted to ensure high market share and relative brand visibility of product sales by maintaining a high share of in-store and out-store brand visibility. For this, they opted for visual merchandising services or point of sales marketing material across retail stores.
In order to manage a quick developing portfolio, Pernod Ricard required a method to execute complex go-to-market efforts and an array of field intelligence to keep the integrity of their various brands, monitoring of marketing budget and collateral placed at different outlets and inventory tracking.
The report comprising of images, visibility data can be submitted via app. App supports offline mode and whenever internet connection is available these reports will be uploaded on main database.
The app empowered them with real-time photo-evidence displays, marketing collateral's placement, competitor analysis, price tracking, inventory capture and new POSM.
The brand manager can receive merchandising reports when the agents submit it. Also, he/she can view excel and custom reports for any agent, region, date range and attendance in the report interface.
The Merchandising application helps them track the time, GPS coordinates of the retail store where pictures are taken. These pictures are strictly uploaded from the camera itself and application’s functionality discards any direct upload from the mobile gallery or internet. This is done to ensure that the hired agent submits authentic reports only.
The real-time reports include monitoring of marketing collateral's (like : danglers, Posters, banners, Led and glow sign boards etc.) placement, swapped products, stock sales and damaged inventory etc which are sent to brand managers to take quick decision.
The in-store and travel time duration of the field agent is captured through the app. There is always a communication medium available for the field agent to follow up with executives.
A well strategize tour plan is sent to the field executives to optimize the time and route schedules.
A complete report of target achieved per executives is prepared by the Brand manager to make effective operational strategies and also reward the assessment.
Our customer services helped our clients with all the technical aspect of the report pertaining to Merchandising, stocks, market intelligence etc.