A UK based Digital Media startup involved in delivering highly advanced technology services and solutions to its clients all over the world. The company started its glorious journey to make the latest technology accessible to everyone. The customer is doing out-of-home (OOH) marketing and they wanted a tech-based solution to figure out how to improve the marketing ROI by analyzing the user demographics along with the ads which help to boost their business.
To increase the marketing ROI they wanted more details of the user which is practically difficult to get in out-of-home media marketing. So, Problem was how to optimize the marketing stands & marketing ROI of their clients, and the solution is by providing user demographic data along with geolocation.
They wanted more details of the user which is practically difficult to get in out-of-home media marketing:
User would be able to see the real-time statistics and insights of the advertisement that is being displayed on the van and also show the real-time location of the van, which helps in creating and implementing effective marketing strategies for the success and growth of a business.
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